Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
The key role of marketers is to not only keep up with changing consumer expectations, but bring that external view into their organisation in order to help both grow and retain relevance, Bankwest’s executive GM of customer experience says.
Bankwest's latest campaign highlights its diminishing role in customer's lives and how the bank is working to simplify banking and interactions for its customers. As part of this, it has adopted in-app messaging in its ongoing push to focus on the customer and provide...
CMO from IDG is delighted to confirm our fabulous speaker line-up for CMO Momentum Melbourne, the newest addition to our events portfolio.
Bankwest customers to have adopted the financial institution’s Halo ring are now undertaking more than a quarter of their purchases via the wearable device.
According to DBS' spokesperson, the tagline reflects the bank's belief in the digital era as it aims to challenge the status quo and reimagine banking.