Marketing consultancy Lewis surveyed 351 US marketers and revealed that there is a perception of overconfidence in regards to marketing in China among US senior marketers which leaves brands open to risk in the world’s second-largest economy.
Chinese technology firm Baidu has launched a new campaign for its sign language translation app. Created by F5 Shanghai, the commercial tells the story of a young boy relentlessly practising sign language on everyone from his parents to the family dog to the mirror;...
SCMP's China Internet Report 2019 has unveiled trends in China's internet landscape for 2019 and recapped what Chinese tech companies achieved last year.
The year-long study picks Alibaba as the top company to work for in China, while Baidu takes the second place, and ByteDance comes third in the list.
IQIYI's strong performance bolstered Baidu's revenues but it's also the key driver of soaring content costs.
Amazon defended its title as the world’s most valuable brand, while brands from China’s total brand value breaks USD$1 trillion.