by Christine Powis | Sep 8, 2021 | B2B marketing, boomi, data-driven marketing, Dell, Information Technology, integration-as-a-service (IaaS)
Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor.?
by Nadia Cameron | Sep 2, 2021 | Aircall, Asana, B2B marketing, field marketing, HubSpot, marketing leadership, marketing strategy, messagemedia, regional marketing
Relationship building, curiosity, a high threshold for change and positive mindset are vital attributes marketing leaders look for when they recruit for regional marketing teams.
by Nadia Cameron | Aug 31, 2021 | B2B marketing, brand strategy, rebrand, rebranding, technology services
On 6 September, Brightstar officially takes the wrappers off its comprehensive rebrand to Likewize. The massive effort is designed to showcase the global company’s transformation from mobile phone distribution to a broader technology protection and services provider....
by Nadia Cameron | Aug 20, 2021 | B2B marketing, CMO role, marketing careers, marketing leadership
Flexibility and agility are top of mind for Schneider Electric marketing leader, Chris Quinn, as he takes the reins for marketing across the East Asia and Japan regions.
by Nadia Cameron | Jun 24, 2021 | adtech, advertising technology, AWS, B2B marketing, Contentsquare, digital advertising, digital marketing, doubleverify, marketing technology, martech, Progress Software, Rocketlane, salesforce, The Trade Desk
All the latest martech and adtech news from Salesforce, AWS, Progress, DoubleVerify, Rocketlane, Contentsquare, Vungle, Introhive and Uberall.
by Nadia Cameron | Jun 24, 2021 | adtech, advertising technology, AWS, B2B marketing, Contentsquare, digital advertising, digital marketing, doubleverify, marketing technology, martech, Progress Software, Rocketlane, salesforce, The Trade Desk
All the latest martech and adtech news from Salesforce, AWS, Progress, DoubleVerify, Rocketlane, Contentsquare, Vungle, Introhive and Uberall.
