by Brad Howarth | Jun 29, 2022 | artificial intelligence (AI), B2B marketing, conversica, Customer Acquisition, lead generation, performance marketing, Talkdesk
Leads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal.
by Brad Howarth | Jun 23, 2022 | B2B marketing, Content Marketing, content marketing platforms, Convo Ink, digital marketing, Gartner, marketing technology, martech
There’s no doubt the appetite for content has never been healthier. In 2021, the global content marketing industry was estimated to be worth US$66 billion in revenue, growing to US$76 billion this year. It’s expected to double by 2026 to US$137 billion.
by Nadia Cameron | Jun 2, 2022 | B2B marketing, digital marketing, Gartner, marketing automation, marketing operations, marketing technology, martech
With fewer than one in three B2B marketing leaders feeling they’ve successfully adopted marketing automation, it’s clear there’s a big gap around how to utilise these platforms more effectively.
by Nadia Cameron | May 24, 2022 | B2B marketing, chief marketing officer, CMO role, marketing careers, marketing leadership, technology companies
Pivoting an entire organisation from a sales-led to marketing-led culture is firmly in the sights of Profectus Group’s first chief marketing officer.
by Nadia Cameron | Mar 24, 2022 | B2B marketing, brand strategy, marketing leadership, marketing strategy, rebrand, Technology
Even before she took the CMO job, Taz Bareham knew JobAdder’s branding and Adder snake iconography would hinder its geographic expansion and ability to win over larger in-house corporate recruitment teams.
by Nadia Cameron | Mar 9, 2022 | B2B marketing, Marketplacer, marketplaces, Melbourne Cricket Club
The Melbourne Cricket Ground (MCG) has taken the wrappers off its own online marketplace destination and business network site.
