by Nadia Cameron | Jun 1, 2020 | B2B marketing, brand strategy, coronavirus, COVID-19, digital marketing, event marketing, marketing strategy, SAP
SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.
by Rosalyn Page | May 20, 2020 | B2B marketing, coronavirus, COVID-19, customer engagement, customer experience management, CX strategy, InMoment, Jemena
As an energy wholesaler, Jemena is one step removed from electricity and gas users. But wanting better visibility of customers, the B2B company decided to adopt an entirely new customer experience (CX) platform.
by Nadia Cameron | Apr 6, 2020 | B2B marketing, coronavirus, COVID-19, marketing leadership, marketing strategy
B2B marketers must adapt to the shifting sands the COVID-19 crisis has presented them by shifting the brand message from one of product and service capability to one of how they’re helping the community solve an immediate pain point. Unfortunately, too many are still...
by Nadia Cameron | Apr 2, 2020 | B2B marketing, CMO to CEO, leadership, marketing careers, marketing leadership
?Marketers should be proud of the varied skills and experiences they bring to the executive table, former marketer and now CEO of BarBooks Australia, Morag Latta, believes.
by Nadia Cameron | Mar 16, 2020 | B2B marketing, CMO role, marketing careers, marketing strategy, shopify
Building brand awareness for Shopify’s enterprise-level ecommerce offering is priority number one for newly installed head of APAC marketing, Robin Marchant.
by Rosalyn Page | Mar 9, 2020 | B2B marketing, CMO role, Forrester CX, Forrester Research, market research, marketing leadership
Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the...
