by Dean Carroll | Sep 12, 2019 | Analytics, B2B marketing, Dashboards, Influencers, Mumbrella360 Asia, News, Paypal, The Economist, thought leadership
Strategies on how to win at B2B marketing, thought leadership, dashboard analytics, celebrity influencers, integrated brand campaigns and earned media will be among the masterclass sessions at the Mumbrella360 Asia conference in Singapore this November. The three-day...
by Rosalyn Page | Sep 12, 2019 | B2B marketing, digital marketing, Digital Realty, marketing leadership, marketing role, marketing technology
The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Brad Howarth | Jul 30, 2019 | B2B marketing, marketing strategy, Robotic Process Automation, Signavio
While much of the talk around robotic process automation (RPA) has centred on its potential to replace human beings in marketing roles, for Berlin-born software maker, Signavio, the opposite appears to be the case.
by Nadia Cameron | Jul 17, 2019 | B2B marketing, brand strategy, CMO role, HCL, marketing leadership, marketing strategy, Professional Services, transformation
Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.
