by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Brad Howarth | Jul 30, 2019 | B2B marketing, marketing strategy, Robotic Process Automation, Signavio
While much of the talk around robotic process automation (RPA) has centred on its potential to replace human beings in marketing roles, for Berlin-born software maker, Signavio, the opposite appears to be the case.
by Nadia Cameron | Jul 17, 2019 | B2B marketing, brand strategy, CMO role, HCL, marketing leadership, marketing strategy, Professional Services, transformation
Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.
by Nadia Cameron | Jul 3, 2019 | ABM, account-based marketing, B2B marketing, digital marketing, Engagio, FullStory, marketign technology, marketing automation, martech
Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.
by Vanessa Mitchell | Jun 18, 2019 | ABM, artificial intelligence (AI), augmented reality (AR), B2B marketing, data-driven marketing, digital marketing, marketing automation, Marketing Cloud, personalisation, salesforce, Virtual reality technology (VR)
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.?
