by Nadia Cameron | Jan 20, 2022 | B2B marketing, crm, customer service, digital marketing, HubSpot, marketing automation, marketing technology
Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has...
by Nadia Cameron | Jan 11, 2022 | B2B marketing, brand strategy, Financial Services, fintech, marketing leadership, marketing strategy, rebrand, rebranding
It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. And it’s minimising the mental cost of switching from B2B to B2C decision making Zai global CMO, Andrea Linehan, was keen to avoid when she...
by Nadia Cameron | Jan 7, 2022 | B2B marketing, customer engagement, digital marketing, digital promotions, fintech, Promotions, Shouta App, startups
A digital gifting platform has given Aussie startup, Luca Plus, a nifty tool to not only cut through the clutter and reach customers that can inform its product roadmap, but also reward employees.
by Brad Howarth | Dec 22, 2021 | B2B marketing, CMO role, IT companies, Konica Minolta, marketing leader
Sometimes in changing markets, you need to think laterally to thrive. But few organisations are thinking as laterally as Konica Minolta.
by Nadia Cameron | Dec 1, 2021 | agtech, B2B marketing, brand strategy, marketing strategy, startup marketing, startups
Building a global brand stretching across a B2B value chain and matrix of industry stakeholders through to the grocery store shelf is a challenge in itself. Throw in a completely new technology, the promise of significant sustainability gains, an indirect product...
by Brad Howarth | Nov 19, 2021 | B2B marketing, brand strategy, IT products, LIDAR, startups, technology innovation
The history of Australian technology innovation is littered with great research-based tech breakthroughs that fail to grow into sustainable global businesses. For every ResMed and Cochlear there are hundreds of others that almost no one has ever heard of.
