by Nadia Cameron | Dec 10, 2019 | account-based marketing, artificial intelligence (AI), B2B marketing, data-driven marketing, digital marketing, marketing strategy, sales strategy, salesforce, Salesforce.com
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael...
by Vanessa Mitchell | Dec 4, 2019 | B2B marketing, customer data platforms, customer experience management, customer technologies, data management platform (DMP), digital marketing, marketing strategy, marketing technology, Oracle, personalisation
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
by Nadia Cameron | Nov 26, 2019 | B2B marketing, customer engagement, data-driven marketing, digital marketing, marketing strategy, marketing technology officer, Salesforce.com
Orthodontic and dental brand, Invisalign, has chalked up 35 per cent growth in Asia-Pacific, 13 per cent lift in the US and secured more than 30,000 consultations through a custom mobile-led concierge app after a digital marketing transformation.
by Vanessa Mitchell | Nov 25, 2019 | B2B marketing, BAI Communications, brand strategy, broadcast australia, rebrand
?Mention the name Broadcast Australia, and many won’t know what you’re talking about. And yet, the infrastructure provider connects people across Australia and around the world, and has played a vital role in our current bushfire crisis.
by Nadia Cameron | Nov 21, 2019 | B2B marketing, brand strategy, Konica Minolta, marketing strategy
Konica Minolta has formed a global digital experience marketing council and launched its first-ever worldwide branding campaign as part of large-scale efforts to transform the business from print and camera provider to innovative ICT solutions player.
by Dean Carroll | Sep 12, 2019 | Analytics, B2B marketing, Dashboards, Influencers, Mumbrella360 Asia, News, Paypal, The Economist, thought leadership
Strategies on how to win at B2B marketing, thought leadership, dashboard analytics, celebrity influencers, integrated brand campaigns and earned media will be among the masterclass sessions at the Mumbrella360 Asia conference in Singapore this November. The three-day...
