She first joined the insurance company in 2016 into the newly-created role of chief customer officer and regional head of bancassurance marketing.
Expanding its 10-year partnership for all communication campaigns, AXA chose Publicis Groupe to stay on as its sole global creative partner, across 30 countries, and as its partner for strategy and media buying in the UK, Germany, Italy, and Hong Kong.
WPP’s Wavemaker has been awarded AXA’s global media account after a competitive pitch, the company has announced. The account, estimated to be worth around $161 million, covers close to 30 markets across Europe, Middle East, Africa, Asia and Latin America. It will be...
The account covers close to 30 markets across Asia Pacific, EMEA and Latin America, and Wavemaker will handle all markets except France, where GroupM will oversee the account.
“This city really just needs to step back and appreciate the work.” So we thought we’d pay tribute to some of the HK content that has caught our attention.
Siew was previously with AXA Affin Insurance for about four years.