Australian Influencer Marketing Council (AIMCO)

Influencer marketing code updated, gifting guidelines scrutinised

by Christine Powis | Aug 12, 2021 | Australian Influencer Marketing Council (AIMCO), influencer marketing, Social Media Marketing

An update to the Influencer Marketing Code of Practice, and a new Guide to Gifting and Ad Disclosure have been released by the Australian Influencer Marketing Council (AIMCO) to give further clarity to brands, creators and agencies using influencer marketing.

Influencer marketing code updated, gifting guidelines scrutinised

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