Ecommerce has gone from strength to strength across Australia off the back of the COVID-19 global pandemic and rapidly accelerated digitisation in 2020, several new reports highlight.
Australia Post has confirmed former Coles brand and media leader, Amber Collins, as its new chief marketing officer.
Binary debates or sticking to a ‘speciality’ in marketing is doing the industry a disservice, marketing stalwart, Karl Winther, told CMO. Marketers need to be open to all tactics and avenues to be effective, he said.
?Australia Post’s foray into appointing its first CMO is off to a shaky start, with ex-Officeworks marketer, Karl Winther, leaving the role after four months.
Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's...
?Former Officeworks and Myer marketer, Karl Winther, has been appointed as the first CMO of Australia Post.