by Nadia Cameron | Sep 14, 2021 | augmented reality (AR), Samsung, Snapchat, social media advertising, Social Media Marketing, virtual reality
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
by Christine Powis | Jun 16, 2021 | augmented reality (AR), customer engagement
Augmented reality (AR) is increasingly being used by brands wanting to engage customers at home or in other spaces to which they can easily relate. June saw brands such as Big W, KFC and Corona launch AR experiences to help customers interact with products in the...
by Rosalyn Page | Jan 28, 2021 | 5G, augmented reality (AR), Gaming, metaverse, mixed reality, tech innovation, Virtual reality technology (VR)
Gaming can often point to the future of new technology before we have it in our everyday lives. It often drives innovation in computing through more powerful processors and memory, it can spur advancements in image resolution and even the creation of virtual,...
by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
by Rosalyn Page | Dec 9, 2020 | 2021 predictions, artificial intelligence (AI), augmented reality (AR), Blockchain, COVID-19, data visualisation, data-driven marketing, headless commerce, machine learning, marketing technology, martech, mixed reality, Robotic Process Automation, virtual reality
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will...
by Rosalyn Page | Feb 4, 2020 | augmented reality (AR), digital advertising, emerging technology, Facebook, Online shopping, social media advertising
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
