by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
by Rosalyn Page | Dec 9, 2020 | 2021 predictions, artificial intelligence (AI), augmented reality (AR), Blockchain, COVID-19, data visualisation, data-driven marketing, headless commerce, machine learning, marketing technology, martech, mixed reality, Robotic Process Automation, virtual reality
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will...
by Rosalyn Page | Feb 4, 2020 | augmented reality (AR), digital advertising, emerging technology, Facebook, Online shopping, social media advertising
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
by Rosalyn Page | Jul 10, 2019 | augmented reality (AR), Big W, digital advertising, digital marketing, marketing campaigns, QR codes, Snapchat
?Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.
by Vanessa Mitchell | Jun 18, 2019 | ABM, artificial intelligence (AI), augmented reality (AR), B2B marketing, data-driven marketing, digital marketing, marketing automation, Marketing Cloud, personalisation, salesforce, Virtual reality technology (VR)
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.?
by Vanessa Mitchell | Jun 18, 2019 | ABM, artificial intelligence (AI), augmented reality (AR), B2B marketing, data-driven marketing, digital marketing, marketing automation, Marketing Cloud, personalisation, salesforce, Virtual reality technology (VR)
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.?
