Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.
Telstra has teamed up with Accenture and Google on a new augmented reality (AR)-based wayfinder experience for Melbourne’s Marvel Stadium ahead of the AFL’s 2023 season.
NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.
Thousands of footy fans got into a rather different kind of digital spirit during this year’s Optus WA Football League (WAFL) Grand Final on 1 October.
Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
Augmented reality (AR) is increasingly being used by brands wanting to engage customers at home or in other spaces to which they can easily relate. June saw brands such as Big W, KFC and Corona launch AR experiences to help customers interact with products in the...