It will leverage the audience data of its logged-in users to provide data-driven recommendations and insights to advertisers. It will measure real-time impressions and note factors such as age, gender, device type, and listening behaviours.
Speaking about TikTok, Libra and the potential of a company breakup, the audio and transcript comes from two meetings held with Facebook staff in July.
Fiede Schillmoeller, Sonos head of global expansion talks to Marketing Interactive about the brand’s plan of expansion in Hong Kong and the potential of Hong Kong audio market.
If you ask a brand what their visual brand assets are, there is no doubt they could rattle off a list as long as your arm, down to the colours, sizes of logos and even their offices.
?It is often said smell is the most evocative senses, readily resurfacing memories and feelings. But with marketers generally limited in their ability to reach the olfactory organs of most consumers, other senses can still be used to great effect.
Andrew Peters has done it again. The has launched Singapore’s First Tattoo show drawing crowds of about 15,000 exceeding the initial expectations by 300%. And all this was achieved using Social Media over a period of 3 months. So how did he do it? He used :...