by Sara Guaglione | May 13, 2022 | Audio Anywhere, Media
Improvements in podcast ad technology, as well as the diverse audiences and creators in the audio space, were the focuses of the Interactive Advertising Bureau’s three-day Podcast Upfront this week, which wrapped on May 12. The key details: The IAB forecasted podcast...
by Sara Guaglione | Mar 4, 2022 | Audio Anywhere, Media
There’s no question that dynamically-inserted ads are quickly becoming the norm in podcast ad delivery. They accounted for a majority of podcast ads served in 2020, according to the IAB 2020 Podcast Advertising Revenue Report. But some agencies are wary of the move...
by Michael Bürgi | Feb 18, 2022 | Audio Anywhere, Media
In the latest of a series of moves to cement its dominance in the burgeoning podcasting space, Spotify this week announced it had acquired Podsights, a podcast advertising measurement service that works with advertisers, as well as Chartable, a podcast analytics...
by Michael Bürgi | Feb 18, 2022 | Audio Anywhere, Media
In the latest of a series of moves to cement its dominance in the burgeoning podcasting space, Spotify this week announced it had acquired Podsights, a podcast advertising measurement service that works with advertisers, as well as Chartable, a podcast analytics...
by Sara Guaglione | Feb 1, 2022 | Audio Anywhere, Media
For bilingual people and international listeners, expect more podcasts coming your way from U.S.-based publishers and audio platforms this year. Companies like Vice Media Group, iHeartMedia and Tinkercast are ramping up podcast production in languages other than...
by Sara Guaglione | Jan 5, 2022 | Audio Anywhere, Media
In an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At a minimum,” working with...
