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IAB’s latest audio advertising report paints dynamic picture of streaming digital and podcast take-up

Streaming digital audio as well as podcast advertising are both playing increasing roles in brand building, yet under half of advertisers are consistency using an identifiable sonic logo or audio asset in their creative mix.

SCA data partnership avoids reliance on IDs for digital advertising

Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.