Malaysian Pay TV operator Astro has reported a 3% slide in advertising revenue in the first half of the year, despite an improved performance in the second quarter. TV Adex climbed 8% to RM86m in the three months to July 31, driven by a strong TV viewership share, the...
Meanwhile despite the increase in TV adex, Astro still saw an overall 3% decline in adex to RM302 million for the first half of 2020.
Awin was with iflix for more than two years and prior to that, she was an associate for social media content at Astro.
Its customers' MyKad data was compromised in the data breach, but Astro clarified that less than 0.2% of them are affected and it is in the process of informing consumers.
Campaign highlights include an augmented reality game, a music video, radio talkshows as well as an on-ground event featuring Malaysian food icons.
Jake joined the group in 1996 and was named CEO of Astro Radio in December 2013. More on his replacement here.