To aid AUX Media Group with a portion of its duties, the events management firm has also partnered with Asia PR Werkz to manage media relations, drive publicity and develop the event’s social media strategy.
According to the agency, this marks as its first office overseas in its 24 years of presence in Singapore.
Independent agency leads share their 2020 plans and how they aim to keep up with the game.
"We did not carefully consider our customers’ well-being enough and should have been better prepared for this promotion."
Burson-Marsteller and Asia PR Werkz were picked among several other agencies.
"It is a lot harder when the spotlight is on organisations or politicians."