by Contributor | Oct 29, 2018 | Agencies, AI, artificial intelligence, Moiz Rangoonwala, Zenith Malaysia
"We must remind ourselves that efficiency is not a substitute for empathy. In fact, empathy is critical for any relationship that ultimately thrives on advocacy."
by Brad Howarth | Oct 17, 2018 | artificial intelligence, bias, Emerging Technologies
The ability for artificially intelligent (AI) systems to generate recommendations quickly from vast amounts of data is seeing them applied in tasks ranging from customer scoring to detecting the presence of melanoma.
by Janice Tan | Sep 25, 2018 | Agencies, artificial intelligence, chatbot, everise, HYPERLAB, sudhir agarwal
Hyperlab specialises in Southeast Asian languages and has over three million minutes of conversational data in Bahasa Malaysian, Manglish and Singlish, among other languages.
by Vanessa Mitchell | Sep 24, 2018 | A/B testing, artificial intelligence, Ascend, digital marketing, marketing technology, RateCity, Sentient
?Traditional A/B testing can be biased in terms of results and limited in terms of designs available for testing. Ultimately, someone has to choose something, and if you end up choosing two ineffective sites for testing, the results will be meaningless.
by Contributor | Sep 11, 2018 | Agencies, artificial intelligence, Blockchain, Data Privacy Policies
Marketing indeed is becoming more of a science.
by Janice Tan | Sep 11, 2018 | Agencies, artificial intelligence, corey ferengul, Deloitte Digital, magnetic, scott mager
The acquisition of martech firm Magnetic Media's AI platform business signals its continued focus on delivering clients better data management capabilities.
