by Nadia Cameron | Mar 11, 2019 | artificial intelligence, creativity, digital marketing, executive connections, IDC, machine learning, marketing automation, marketing technology, martech
Human creativity will be key to avoiding the diminishing returns of technology and data as artificial intelligence (AI) and machine learning become an everyday part of our marketing lives.
by Nadia Cameron | Mar 7, 2019 | artificial intelligence, brand strategy, customer engagement, customer experience management, data analytics, data-driven marketing, digital marketing, executive connections, marketing strategy, personalisation
Putting creativity and machine learning into the same sentence might seem like an oxymoron, but it’s only by combining both that brands will harness artificial intelligence for customer engagement success.
by Nadia Cameron | Jan 29, 2019 | artificial intelligence, Australian Government, Emerging Technologies
Several Australian high-profile business leaders and thinkers are urgently calling for debate on the regulatory and ethical implication of artificial intelligence (AI) as the technology soars into the mainstream.
by Vanessa Mitchell | Jan 23, 2019 | artificial intelligence, Australian Outdoor Living, Complexica, digital marketing, marketing automation, marketing technology
?Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in direct AI for sales and marketing optimisation for the first time
by Vanessa Mitchell | Dec 24, 2018 | artificial intelligence, CMO role, conversational interface, customer engagement, customer experience management, data-driven marketing, Datorama, digital marketing, Fiftyfive5, Lithium, machine learning, marketing automation, marketing intelligence, marketing leadership, marketing strategy, predictions, Quantcast, Spredfast, talend, Unbounce, unstructured data
You can't talk about marketing today without the conversation steering to artificial intelligence or machine learning. Once touted as a silver bullet for data collation, analysis, as well as customer service, AI and ML have grown past the original hype and smart...
by Dean Carroll | Dec 17, 2018 | Advertising, artificial intelligence, billboards, Opinion, Out of Home
What if billboards and banners could tell which colours, pictures and words were getting the most attention, and could adapt accordingly to ‘self-optimise’ on their own? One thing is certain, if consumers can find a way to avoid ads they will – from downloading ad...
