"We must remind ourselves that efficiency is not a substitute for empathy. In fact, empathy is critical for any relationship that ultimately thrives on advocacy."
The ability for artificially intelligent (AI) systems to generate recommendations quickly from vast amounts of data is seeing them applied in tasks ranging from customer scoring to detecting the presence of melanoma.
Hyperlab specialises in Southeast Asian languages and has over three million minutes of conversational data in Bahasa Malaysian, Manglish and Singlish, among other languages.
?Traditional A/B testing can be biased in terms of results and limited in terms of designs available for testing. Ultimately, someone has to choose something, and if you end up choosing two ineffective sites for testing, the results will be meaningless.
Marketing indeed is becoming more of a science.
The acquisition of martech firm Magnetic Media's AI platform business signals its continued focus on delivering clients better data management capabilities.