by Vanessa Mitchell | Feb 25, 2020 | artificial intelligence (AI), Emerging Technologies, faethm, Fourth Industrial revolution, Internet of Things, kpmg, leadership, machine learning, market research, marketing technology
?There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
by Nadia Cameron | Dec 19, 2019 | artificial intelligence (AI), data analytics, data-driven marketing, digital marketing, FMCG, marketing technology, martech, Quantium
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
by Vanessa Mitchell | Dec 12, 2019 | artificial intelligence (AI), chatbots, customer engagement, customer experience management, cx, Datorama, Deloitte, EZ Texting, F5 Networks, forrester, Gartner, IAB, Isentia, MaritzCX, Orchard, Radaro, RelationEdge, Tealium, The Company We Keep (TCWK), the Leading Edge
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
by Vanessa Mitchell | Dec 10, 2019 | artificial intelligence (AI), Basiq, Customer Experience, machine learning, ML, UBank
UBank is embracing the industry shift to Open Data through a partnership with Australian fintech, Basiq, leveraging machine learning (ML) to give customers a more complete picture of their finances.
by Nadia Cameron | Dec 10, 2019 | account-based marketing, artificial intelligence (AI), B2B marketing, data-driven marketing, digital marketing, marketing strategy, sales strategy, salesforce, Salesforce.com
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael...
by Vanessa Mitchell | Dec 5, 2019 | 2020 prediction, 250ok, artificial intelligence (AI), Blue Prism, Customer Experience, EZ Texting, Gartner, Isentia, marketing predictions, Orchard, personalisation, Pimcore, Publicis.Sapient, RelationEdge, The Company We Keep (TCWK)
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...
