by Rosalyn Page | Dec 17, 2020 | adtech, Amanda AI, artificial intelligence (AI), Cisco, digital marketing, marketing technology, martech, Mergers and acquisitions, Verint Systems
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.
by Rosalyn Page | Dec 9, 2020 | 2021 predictions, artificial intelligence (AI), augmented reality (AR), Blockchain, COVID-19, data visualisation, data-driven marketing, headless commerce, machine learning, marketing technology, martech, mixed reality, Robotic Process Automation, virtual reality
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will...
by Rosalyn Page | Sep 22, 2020 | artificial intelligence (AI), Augmented Reality, chatbot, chatbots, digital marketing, Kmart Australia, Oracle
Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.
by Vanessa Mitchell | Feb 25, 2020 | artificial intelligence (AI), Emerging Technologies, faethm, Fourth Industrial revolution, Internet of Things, kpmg, leadership, machine learning, market research, marketing technology
?There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
by Nadia Cameron | Dec 19, 2019 | artificial intelligence (AI), data analytics, data-driven marketing, digital marketing, FMCG, marketing technology, martech, Quantium
Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.
by Vanessa Mitchell | Dec 12, 2019 | artificial intelligence (AI), chatbots, customer engagement, customer experience management, cx, Datorama, Deloitte, EZ Texting, F5 Networks, forrester, Gartner, IAB, Isentia, MaritzCX, Orchard, Radaro, RelationEdge, Tealium, The Company We Keep (TCWK), the Leading Edge
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
