Leads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal.
A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.
For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.
There’s a new normal in emerging technology every week, driven by rapid convergence of everything from smart devices to the virtual and physical in the metaverse. It’s ushering in the age of Industry 5.0, an exciting and frightening scenario for marketers.
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
With the desire to deliver personalised experiences crashing headlong into consumer privacy concerns, marketers are having to walk a fine line between extracting value from customer data while keeping them onside. But Australian independent speciality photographic...