by Nadia Cameron | Dec 2, 2021 | artificial intelligence (AI), CMO role, flexible working, marketing careers, marketing leadership, startup marketing, technology vendors
A desire to work for a fast-growth business with the potential to reshape people hiring processes for the better has led Toby McKinnon to sign-up as inaugural chief marketing officer at PredictiveHire.
by Christine Powis | Sep 23, 2021 | artificial intelligence (AI), brand refresh, brand strategy, customer behaviour, customer engagement, data-driven marketing, Internet provider, telcos
Fast-growing, independent telco, Mate, has signed up with SourseAI to synthesise Mate’s customer data and combine it with market data. The results include defined audience segments, characterised personas and customer and market behaviour insights as the basis for a...
by Brad Howarth | Sep 6, 2021 | artificial intelligence (AI), customer service, customer support, digital marketing, Sanas
US-based artificial intelligence startup, Sanas, has been working to unpick the nuances of accents to make communication easier for people from different backgrounds. That could have huge implications for any marketer who wants to improve customer experience through...
by Rosalyn Page | Feb 10, 2021 | artificial intelligence (AI), Augmented Reality, brand relaunch, chatbot, chatbots, Kmart Australia, product strategy
Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.
by Rosalyn Page | Dec 17, 2020 | adtech, Amanda AI, artificial intelligence (AI), Cisco, digital marketing, marketing technology, martech, Mergers and acquisitions, Verint Systems
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.
by Rosalyn Page | Dec 9, 2020 | 2021 predictions, artificial intelligence (AI), augmented reality (AR), Blockchain, COVID-19, data visualisation, data-driven marketing, headless commerce, machine learning, marketing technology, martech, mixed reality, Robotic Process Automation, virtual reality
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will...
