by Rosalyn Page | Jun 27, 2019 | artificial intelligence (AI), corporate governance, data protection, emerging technology, facial recognition, Gartner, privacy
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
by Vanessa Mitchell | Jun 27, 2019 | artificial intelligence (AI), Complexica, digital marketing, marketing technology, Metcash, retailing
?Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.
by Rosalyn Page | Jun 26, 2019 | accenture, Affectiva, artificial intelligence (AI), audio analytics, BBC Worldwide, brand strategy, consumer engagement, customer engagement, data analytics, Deloitte, digital advertising, digital marketing, Emerging Technologies, emotion analytics, Emotional Experience Marketing, emotional intelligence, facial recognition, forrester, IBM Watson, interactive, machine learning, marketing strategy, social listening
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...
by Vanessa Mitchell | Jun 24, 2019 | 3D imagery, aerial imagery, artificial intelligence (AI), brand strategy, CMO role, marketing strategy, NearMap
?The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which...
by Vanessa Mitchell | Jun 18, 2019 | ABM, artificial intelligence (AI), augmented reality (AR), B2B marketing, data-driven marketing, digital marketing, marketing automation, Marketing Cloud, personalisation, salesforce, Virtual reality technology (VR)
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.?
by Vanessa Mitchell | Jun 18, 2019 | ABM, artificial intelligence (AI), augmented reality (AR), B2B marketing, data-driven marketing, digital marketing, marketing automation, Marketing Cloud, personalisation, salesforce, Virtual reality technology (VR)
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.?
