by Brad Howarth | Jun 29, 2022 | artificial intelligence (AI), B2B marketing, conversica, Customer Acquisition, lead generation, performance marketing, Talkdesk
Leads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal.
by Nadia Cameron | Jun 21, 2022 | advertisnig, artificial intelligence (AI), bias, data-driven marketing, digital advertising, digital marketing, IBM, programmatic advertising
A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.
by Brad Howarth | Apr 19, 2022 | artificial intelligence (AI), consumer engagement, dark patterns, digital marketing, Emerging Technologies
For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.
by Nadia Cameron | Apr 13, 2022 | artificial intelligence (AI), brand strategy, Data science, data-driven marketing, digital marketing, Emerging Technologies, future technologies, futurist, haptics, marketing strategy, metaverse
There’s a new normal in emerging technology every week, driven by rapid convergence of everything from smart devices to the virtual and physical in the metaverse. It’s ushering in the age of Industry 5.0, an exciting and frightening scenario for marketers.
by Rosalyn Page | Mar 10, 2022 | artificial intelligence (AI), chatbots, not for profit, voice assistants
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
by Brad Howarth | Feb 16, 2022 | artificial intelligence (AI), digital marketing, merchandising, natural language processing (NLP), personalisation, product recommendations, retailing
With the desire to deliver personalised experiences crashing headlong into consumer privacy concerns, marketers are having to walk a fine line between extracting value from customer data while keeping them onside. But Australian independent speciality photographic...
