by Brad Howarth | Sep 6, 2021 | artificial intelligence (AI), customer service, customer support, digital marketing, Sanas
US-based artificial intelligence startup, Sanas, has been working to unpick the nuances of accents to make communication easier for people from different backgrounds. That could have huge implications for any marketer who wants to improve customer experience through...
by Rosalyn Page | Feb 10, 2021 | artificial intelligence (AI), Augmented Reality, brand relaunch, chatbot, chatbots, Kmart Australia, product strategy
Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.
by Rosalyn Page | Dec 17, 2020 | adtech, Amanda AI, artificial intelligence (AI), Cisco, digital marketing, marketing technology, martech, Mergers and acquisitions, Verint Systems
All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.
by Rosalyn Page | Dec 9, 2020 | 2021 predictions, artificial intelligence (AI), augmented reality (AR), Blockchain, COVID-19, data visualisation, data-driven marketing, headless commerce, machine learning, marketing technology, martech, mixed reality, Robotic Process Automation, virtual reality
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will...
by Rosalyn Page | Sep 22, 2020 | artificial intelligence (AI), Augmented Reality, chatbot, chatbots, digital marketing, Kmart Australia, Oracle
Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.
by Vanessa Mitchell | Feb 25, 2020 | artificial intelligence (AI), Emerging Technologies, faethm, Fourth Industrial revolution, Internet of Things, kpmg, leadership, machine learning, market research, marketing technology
?There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
