by Vanessa Mitchell | Dec 10, 2019 | artificial intelligence (AI), Basiq, Customer Experience, machine learning, ML, UBank
UBank is embracing the industry shift to Open Data through a partnership with Australian fintech, Basiq, leveraging machine learning (ML) to give customers a more complete picture of their finances.
by Nadia Cameron | Dec 10, 2019 | account-based marketing, artificial intelligence (AI), B2B marketing, data-driven marketing, digital marketing, marketing strategy, sales strategy, salesforce, Salesforce.com
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael...
by Vanessa Mitchell | Dec 5, 2019 | 2020 prediction, 250ok, artificial intelligence (AI), Blue Prism, Customer Experience, EZ Texting, Gartner, Isentia, marketing predictions, Orchard, personalisation, Pimcore, Publicis.Sapient, RelationEdge, The Company We Keep (TCWK)
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...
by Vanessa Mitchell | Dec 2, 2019 | A/B testing, artificial intelligence (AI), data-driven marketing, digital marketing, Dynamic Yield, marketing technology, personalisation, ThirdLove
For most women, a bra is a very personal and rarely spoken about thing. So to use artificial intelligence (AI) for not only determining a better bra fit for women, but for personalising the marketing journey, could easily have flipped over the line from helpful to...
by Nadia Cameron | Nov 21, 2019 | adidas, artificial intelligence (AI), customer engagement, digital marketing, omnichannel retailing, retail
Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.
by Vanessa Mitchell | Nov 11, 2019 | AIMIA, artificial intelligence (AI), customer loyalty programs, digital marketing, machine learning, personalisation
?For a provider of loyalty programs across some of the biggest brands in the world, it’s pretty important Aimia gets personalisation and customer engagement right.
