by Sharon Kwok | Apr 18, 2019 | AR, Beauty, Estée Lauder, event, fashion, makeup, Online Marketing, tech
At the pop-up event, customers will have a customised makeup service experience in a 30-minute session, which is available to pre-book online or in-store.
by Sharon Kwok | Mar 22, 2019 | Alibaba Cloud, AR, Lancôme, Nielsen, Online Marketing, retail, retail tech, Shopping, tech AI, Technology, Tencent IBG, VR, WeChat Pay HK
Though e-payment machines are an increasingly common in-store sight, there are other retail tech trends that will have a longer lasting impact and help businesses stay one step ahead.
by Ravi Balakrishnan | Jan 7, 2019 | AliveNow, AR, News, Singapore Tourism Board, TBWA
As part of the ongoing Passion Made Possible campaign, the Singapore Tourism Board has partnered with ad agency TBWA and creative technology firm AliveNow to launch a Facebook augmented reality camera filter. Find out where to party when you #VisitSingapore and take a...
by Vanessa Mitchell | Apr 26, 2018 | AR, augmented reality (AR), Ben & Jerry's, digital marketing, marketing campaigns, Mobile Marketing, POSMusic, Shazam
?Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality...
