by Rick Boost | Jul 11, 2019 | Advertising, AR, Augmented Reality, Contest, Grafitti, Online Marketing, Street Art, Sun Life, Sun Life Financial. TAKA
Created by Hong Kong-based Japanese artist TAKA, the two murals created for this campaign were inspired by Sun Life’s hand-drawn sun and the brand’s “Life’s brighter under the sun” tagline.
by Rosalyn Page | Jun 12, 2019 | AR, CPQ systems, customisation, machine learning, marketing campaign, marketing technology, Online Marketing, personalisation, VR
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
by Vanessa Mitchell | May 7, 2019 | AR, Augmented Reality, brand strategy, Customer Experience, virtual reality, Volvo, VR
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer...
by Simon Yuen | May 6, 2019 | AR, Branding, Cosmetics, event, Gaming, Kiehl's, New Town Plaza, Online Marketing
The activation aims to promote a new product of Kiehl's, with further AR games being launched across stores from 8 May to 30 June.
by Vanessa Mitchell | May 3, 2019 | AI, AMSRO, AR, Facebook, Kantar, nlp, platforms, privacy, Social Media, VR
Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.
by Sharon Kwok | Apr 18, 2019 | AR, Beauty, Estée Lauder, event, fashion, makeup, Online Marketing, tech
At the pop-up event, customers will have a customised makeup service experience in a 30-minute session, which is available to pre-book online or in-store.
