Created by Hong Kong-based Japanese artist TAKA, the two murals created for this campaign were inspired by Sun Life’s hand-drawn sun and the brand’s “Life’s brighter under the sun” tagline.
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer...
The activation aims to promote a new product of Kiehl's, with further AR games being launched across stores from 8 May to 30 June.
Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.
At the pop-up event, customers will have a customised makeup service experience in a 30-minute session, which is available to pre-book online or in-store.