by Farzanah Farveen | Jan 29, 2020 | Agencies, AR, L'Oreal, Pinterest
Users will be able to browse through various shades from brands such as Estée Lauder, Sephora, bareMinerals, Neutrogena, and L’Oreal brands NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.
by Rick Boost | Jul 11, 2019 | Advertising, AR, Augmented Reality, Contest, Grafitti, Online Marketing, Street Art, Sun Life, Sun Life Financial. TAKA
Created by Hong Kong-based Japanese artist TAKA, the two murals created for this campaign were inspired by Sun Life’s hand-drawn sun and the brand’s “Life’s brighter under the sun” tagline.
by Rosalyn Page | Jun 12, 2019 | AR, CPQ systems, customisation, machine learning, marketing campaign, marketing technology, Online Marketing, personalisation, VR
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
by Vanessa Mitchell | May 7, 2019 | AR, Augmented Reality, brand strategy, Customer Experience, virtual reality, Volvo, VR
Following the success of an interactive augmented reality (AR) experience for Volvo’s Italian world-wide presentation of its equal vehicles for all (EVA) initiative, Volvo plans to continue using virtual reality (VR) to market and create new and interactive consumer...
by Simon Yuen | May 6, 2019 | AR, Branding, Cosmetics, event, Gaming, Kiehl's, New Town Plaza, Online Marketing
The activation aims to promote a new product of Kiehl's, with further AR games being launched across stores from 8 May to 30 June.
by Vanessa Mitchell | May 3, 2019 | AI, AMSRO, AR, Facebook, Kantar, nlp, platforms, privacy, Social Media, VR
Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.
