Cashrewards has appointed Steve Cuda as its new chief product and marketing officer. Cuda was most recently GM of digital, media and data at Woolies X, the supermarket’s digital, ecommerce, customer loyalty and customer services division.
Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.
“I’m excited to be on the journey with Cartelux as we scale and innovate our product, platform, and people."
The agency was chosen because it has a unique mixture of expertise in integration strategy, performance media, and content delivery.
The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
Gin will be responsible for driving growth for key clients. She will be reporting to Wunderman Thompson Hong Kong's managing director Matthew Parry.