An industry veteran with more than 25-years experience across the accounting and finance fields, he has previously held several key roles in various business sectors across Hong Kong and Asia Pacific including Deloitte, JCDecaux, and Balmain Asia.
In addition, Yum will take on the role of CEO Publicis Worldwide Shanghai and lead the operations of Publicis Life Brands.
Allen was previously general manager of Hotels.com for APAC at Expedia.
Barber will report to Global CEO of Havas’ creative network, Chris Hirst, who was appointed to his own position in January of this year.
The appointment follows a three-way pitch, with the account being effective immediately.
Taking responsibility for the agency’s operations across APAC, Millikin will be tasked with leading the growth of the agency.