“I’m excited to be on the journey with Cartelux as we scale and innovate our product, platform, and people."
The agency was chosen because it has a unique mixture of expertise in integration strategy, performance media, and content delivery.
The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
Gin will be responsible for driving growth for key clients. She will be reporting to Wunderman Thompson Hong Kong's managing director Matthew Parry.
He will be taking over Iris Chang, who has been promoted to regional head of marketing strategy (GrabFood) and social impact.
The appointment follows a pitch held in November 2019.