by Farzanah Farveen | Jul 18, 2019 | adobe, Agencies, Apple, Socialbakers, World Emoji Day
A survey by Adobe said over half of respondents are more likely to open an email from a brand that has an emoji in the subject line.
by Rosalyn Page | Jul 16, 2019 | Apple, cookies, customer engagement, data-driven marketing, Facebook, General Data Protection Regulation, Google, personalisation, privacy, tracking
During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital...
by Dean Carroll | Jul 2, 2019 | Advertising, Apple, David Mayo, GetCraft, marketers, Nic Law, Opinion
July 1 marked the first day of the second half of the year. Some companies are embarking on their new financial years. Cannes is over. Summer beckons and the advertising industry retains its hand-wringing quest for relevance. Having said that, my general observation...
by Janice Tan | Jun 11, 2019 | Agencies, Amazon, Apple, BrandZ, Google, Kantar, Microsoft, Top 100 Most Valuable Global Brands, Visa, WPP
Instagram was identified as the fastest riser, climbing 47 places to 44 with a 95% growth in brand value to US$28.2 billion.
by Avelyn Ng | Jun 3, 2019 | Agencies, Apple, Apple TV, iTunes
Meanwhile, iTunes Facebook and Instagram accounts have been scrubbed clean.
by Janice Tan | May 22, 2019 | #ShotOniPhone, Agencies, Apple, Ramadan, tbwa media arts lab
The campaign shows how consumers can make use of iPhone features such as the Health app and "Do Not Disturb" function to balance their own lives.
