by Rosalyn Page | Apr 20, 2021 | Apple, cookies, digital advertising, digital marketing, privacy, tracking
The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new...
by Seb Joseph | Feb 4, 2021 | Apple, digital identity, Google, identity, Online Marketing
There was a look of silent resignation in the senior marketer’s eyes. They had just been asked to explain how prepared the team was to lose the ability to track many of the people who use some of the world’s most ubiquitous technologies — Apple’s mobile devices. Their...
by Rosalyn Page | Sep 8, 2020 | Apple, Australian Competition and Consumer Commission (ACCC), digital platforms, digital platforms inquiry, Google, mobile advertising
The Australian Competition and Consumer Commission (ACCC) will start its investigation of the mobile app marketing in Australia, part of its ongoing digital platforms inquiry.
by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
by Rosalyn Page | Jul 15, 2020 | Apple, mobile ad platform, mobile advertising, privacy
Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing...
by Grace Ong | Feb 10, 2020 | 2019, Advertising, Apple, commercial, digital, Dyson, gov singapore, Leaderboard, Ministry of Defence, National Council on Problem Gambling, Qoo10, Resorts World Sentosa, SK-II, youtube
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