Data science specialist ada has announced several senior-level appointments across Asia. Adrian Burton has been promoted to managing director for Malaysia. Burton had joined the agency in 2018 to build ada’s acquisitions unit. He was previously with Yonder Music where...
Furlan told A+M that the role is a "fresh and unique opportunity" to help clients with traditional consulting.
The appointment comes after former managing director of Malaysia at ada, Dheeraj Raina, left to join Mindshare Malaysia in July.
Under the first agreement, advertising agency and PUC's subsidiary RedHot Media will handle traditional media buying and planning services for Axiata Digital's analytics, data, advertising agency.