KFC HAHA HOP puts players in the shoes of Colonel Sanders with the sole mission of collecting Shrimp Poppers to bring home to Chinese New Year revelers.
The campaign uses dialects from different Malaysian states in the commercials, and residents of each state will be served ads in their native dialect through geo-targeting.
"If you are at a certain level, it's not going to be easy to achieve the more traditional work-life balance. What you can do is to ensure you do not deprioritise your family because many people tend to do that."
Currently, the fast food chain is expecting a 10% increase in sales for its new hot and spicy popcorn chicken.
Mat Ayam Free, a fictional Instagram persona who loves KFC was created as part of its "Ayam Everywhere" campaign.
KFC wanted consumers to know how much it values their personal moments with the brand, which ultimately defines the KFC brand story.