by Robin Kurzer | Aug 13, 2018 | A-From MTT, Analytics, Channel: Martech: Analytics & Data, Display Advertising, GDPR, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously. The post The United States finally starts to talk about data privacy legislation appeared first on...
by Justin Freid | Aug 10, 2018 | Analytics, Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column
If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out -- and he explains why you need to adopt it. The post How to take advantage of Facebook’s Advanced Matching Pixel appeared first on Marketing Land. Please visit...
by Sam Welch | Aug 9, 2018 | Analytics, Channel: Mobile Marketing, How To Guides: Mobile Marketing, Mobile Marketing, Mobile Marketing Column
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider. The post How to maximize value from push notifications appeared first on Marketing Land. Please visit Marketing Land for...
by Andrew Waber | Jul 19, 2018 | Analytics, Channel: Retail, E-Commerce, Retail Column
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. The post Looking to grow into a C-level leadership role? Focus on e-commerce....
by Andrew Waber | Jul 19, 2018 | Analytics, Channel: Retail, E-Commerce, Retail Column
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. The post Looking to grow into a C-level leadership role? Focus on e-commerce....
by Jennifer O'Brien | Jul 13, 2018 | Analytics, artificial intelligence, big data, digital marketing, Looker, machine learning, marketing strategy, martech
Looker CMO, Jennifer Grant, is eager to test machine learning on its website and investigate new martech tools to see how the company can continue to optimise and grow the business.
