by Dean Carroll | Sep 12, 2019 | Analytics, B2B marketing, Dashboards, Influencers, Mumbrella360 Asia, News, Paypal, The Economist, thought leadership
Strategies on how to win at B2B marketing, thought leadership, dashboard analytics, celebrity influencers, integrated brand campaigns and earned media will be among the masterclass sessions at the Mumbrella360 Asia conference in Singapore this November. The three-day...
by Janice Tan | Jun 4, 2019 | Agencies, Analytics, cashless payments, Data, Hays
Banks have been keen on creating internal tech teams that include big data, user interface and analytics experts to digitalise both product offerings and internal processes.
by Sponsored Content: Awario | May 14, 2019 | Analytics, Channel: Social Media Marketing, Facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, Social Media Marketing, Sponsored Content, Twitter
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and...
by Ginny Marvin | May 8, 2019 | A-Post to MarTech Today, Advertising, Analytics, Channel: Analytics & Conversion, Google, Google: Business Issues, Google: Chrome, Google: Privacy, Retargeting & Remarketing
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first...
by Greg Sterling | May 7, 2019 | A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Display Advertising, Google, Google: Google I/O
New consumer controls over cooking tracking on Chrome may be announced at Google I/O. The post Reported Google browser change could be final death blow to cookies appeared first on Marketing Land. Please visit Marketing Land for the full...
by Eric Bradlow | May 4, 2019 | Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion
By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when. The post Why you want ‘clumpy’ binge-buying customers appeared first on Marketing Land. Please visit Marketing Land for the...
