by Eric Bradlow & Jeremy Korst | Apr 19, 2019 | Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. The post Here’s how to get the most out of your marketing analytics investment appeared first on Marketing Land. Please...
by Ginny Marvin | Apr 18, 2019 | A-From MTT, Analytics, Channel: Analytics & Conversion
Advertisers can import data from multiple search and social adverting channels with one query. The post AdStage launches Google Sheets add-on for cross-channel campaign data appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Apr 12, 2019 | A-From MTT, Analytics, Channel: Analytics & Conversion
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating your own marketing data warehouse. The post Supermetrics for BigQuery launches on Google Cloud Platform Marketplace...
by Ginny Marvin | Apr 6, 2019 | A-From MTT, Analytics, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, marketing automation, MarTech Conference
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at scale. The post It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle appeared first on...
by Ginny Marvin | Apr 4, 2019 | A-From MTT, Analytics, Channel: Martech: Analytics & Data
Vendors that meet five key capability requirements will be eligible for RealCDP certification. The post CDP Institute launches vendor certification program, tools to help CDP buyers appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Apr 1, 2019 | A-From MTT, Analytics, Channel: Martech: Analytics & Data
Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting there. The post How LinkedIn measures what matters to drive results appeared first on Marketing Land. Please visit Marketing Land for the full...
