by Robin Kurzer | May 24, 2018 | A-From MTT, Analytics, Channel: Martech: Analytics & Data, GDPR, GDPR - General Data Protection Regulation, Google, Google: Privacy, Legal, Legal: Privacy, Marketing Tools: Analytics
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday. The post Google to join IAB Europe’s Transparency and Consent Framework appeared first on Marketing...
by Greg Sterling | May 24, 2018 | A-Post to MarTech Today, Analytics, Channel: Mobile Marketing, Mobile Marketing
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives. The post NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool appeared first on Marketing Land....
by Robin Kurzer | May 23, 2018 | A-From MTT, Analytics, Channel: Martech: Analytics & Data, GDPR, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics
As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles. The post Data controllers and data processors: The difference and why it matters in GDPR appeared first on...
by Gladys Kong | May 18, 2018 | A-From MTT, Analytics, Channel: Local, Martech Column, Mobile Marketing
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. The post Why your media decisions matter for campaign location attribution appeared first on...
by Robin Kurzer | May 16, 2018 | A-From MTT, Amazon, Analytics, Channel: Martech: Analytics & Data, GDPR, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics, Retargeting & Remarketing
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization. The post The story of data, Part 2: Where are we now? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | May 16, 2018 | A-From MTT, ABM: Account-Based Marketing, Analytics, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers. The post Influ2 launches what it calls the first person-based marketing B2B ad platform appeared first on Marketing Land. Please visit...
