by Nate Elliott | Nov 13, 2018 | Analytics, Channel: Social Media Marketing, Facebook, How To Guides: Social Media Marketing, Social Media Marketing, Social Media Marketing Column
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead. The post The disastrous consequences of measuring engagement appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Terminus | Nov 12, 2018 | ABM: Account-Based Marketing, Analytics, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Marketing Tools: Analytics, Martech: Predictive Marketing, Sponsored Content
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track,...
by Sponsored Content: Awario | Oct 23, 2018 | Analytics, Branding, Channel: Martech: Social, Conversion Rate Optimization, Facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, Online Reputation Management, Pinterest, Social Media Marketing, Sponsored Content, Statistics: Social Media
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it...
by Chuck Moran | Oct 23, 2018 | Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, Display Advertising
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making. The post When it comes to campaign design and measurement, many sizes fit all appeared first on Marketing Land....
by Sponsored Content: CallTrackingMetrics | Oct 16, 2018 | Analytics, Channel: Analytics & Conversion, Channel: Content Marketing, Content Marketing, Conversion Rate Optimization, Marketing Tools, Sponsored Content
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic...
by Robin Kurzer | Oct 13, 2018 | Analytics, Channel: Martech: Social, Twitter
Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user's request to see his data. The post Twitter reported to be under investigation for violating GDPR appeared first on Marketing Land....
