"Enhanced experience from the user interface, curated content recommendation and pricing will be key ingredients in creating a winning formula."
While virtual influencers allow for brands to craft relatability, they still do not fully experience the product that brands are selling. Does this then take away from the authenticity of it?
The latest move sees Darren Yuen, Sujith Rao and Amit Sutha helm new roles to propel the agency forward.
"The business of content discovery requires marketers to take a back seat and allow consumers to choose to spend time with our message, rather than interrupt their consumption process."
"It is a very traditional market with a traditional approach to creating work."
She was appointed to the role in 2016. More on her replacement here.