by Ginny Marvin | Apr 27, 2019 | Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce
Amazon's advertising business grew around 36% in Q1 2019. The post Amazon advertising growth slowed again in Q1: Does it matter? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Himanshu Jain | Mar 29, 2019 | Amazon, Amazon: Amazon Advertising, Channel: SEM, Search Marketing Column
Brands need to understand the incrementality of each click and then optimize their bids. The post Amazon advertising: Here’s how you can refine your strategy appeared first on Marketing Land. Please visit Marketing Land for the full...
by Pamela Parker | Mar 13, 2019 | A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Commerce, Display Advertising, E-Commerce
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. The post Amazon’s streamlines DSP usability as it continues ad biz ramp up appeared first on Marketing Land. Please visit Marketing...
by Ginny Marvin | Mar 1, 2019 | A-From SEL, Amazon, Amazon: Amazon Advertising, Channel: Retail, Search Marketing
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land. Please visit Marketing Land for the full...
by Rami Odeh | Feb 16, 2019 | Amazon, Amazon: Amazon Advertising, Channel: SEM, Retail Column
Measuring five core components go a long way in achieving success on Amazon. Here's how. The post How strong is your Amazon ‘health?’ appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Feb 8, 2019 | A-From SEL, Amazon, Amazon: Amazon Advertising, Internet Marketing Industry: Search Marketing Expo - SMX, SMX conference
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started. The post Key considerations for achieving success on Amazon appeared first on Marketing Land. Please visit Marketing Land for the full...
