by Nadia Cameron | Jan 30, 2020 | Amazon Alexa, marketing campaigns, voice-activated devices
Coca-Cola has introduced a new Amazon Alexa skill as part of its marketing promotion aimed at personalising the Coke experience.
by Vanessa Mitchell | Jul 18, 2019 | Alexa, Amazon Alexa, audio branding, brand strategy, clemenger group, customer engagement, digital marketing, Google, NIB, Salmat, STARCOM, user experience, Versa, voice, voice-activated devices
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of...
by Rosalyn Page | May 27, 2019 | Amazon Alexa, artificial intelligence, Augmented Reality, customer experience management, Domino's Pizza, emerging technology, Google Assistant
?Domino’s has launched a new AI-powered tool that scans, checks and grades every pizza before it goes out the door to ensure it matches its picture in all Australian and New Zealand stores.
by Jennifer O'Brien | Jun 15, 2018 | Amazon Alexa, customer service, GoGet Carshare, voice-led experiences
GoGet Carshare has teamed up with Amazon Alexa to enable carshare users with an Alexa-enabled device to book a vehicle by voice. It’s a move GoGet claims is an Australian-first for the car share industry.
