Allianz Australia has appointed a new general manager of marketing after realigning internal teams around four new centres of excellence.
?Brand-led advertising is firmly on the agenda for the Allianz A/NZ team after the local business became a pilot market for the group’s global brand transformation.
Nick Adams’ remit upon joining Allianz as its marketing chief seems clear enough: Help drive growth, lift the insurance brand’s consumer business strength, and get the customer firmly on the agenda.
Three of Australia’s most dynamic brands sat down to discuss customer experience (CX) and why it is so vital at Twilio’s Engage event in Sydney this week.
?When Allianz was looking to build and launch a new product, Retire+, it wanted to shake things up.
?Aussie has brought on a new head of marketing, Sascha Hunt, who joins fresh from her role as group general manager of marketing at Allianz.