The channel will also be supported by brands and KOLs to provide customers with information and recommendations on new products.
The agency will be handling media duties in six markets.
The three-year campaign, targeting Chinese visitors across the entire consumer journey, aims to promote various tourism offerings and drive spend in Singapore.
The year-long study picks Alibaba as the top company to work for in China, while Baidu takes the second place, and ByteDance comes third in the list.
The new shopping channel allows Chinese travellers to browse and buy goods on Fliggy before reaching their destination, picking them up in stores after they arrive.
The two initiatives are import solutions, namely Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF).