Insurance firm AIA has launched an initiative called ‘One Hour More’ to improve the quality of sleep across the Asia-Pacific region. The campaign around ‘One Hour More’ was created by BBDO Singapore. The initiative was based on research across China, Hong Kong,...
Under the partnership, Golin Hong Kong's digital and creative studios is responsible for creating original content as well as leveraging AIA’s existing partnerships.
The agency is responsible for all forms of media buying across offline, online and social platforms.
We take a look at how the role of communications has changed in an era where data breaches and cyber security issues are rampant.
Majority of the respondents said that companies have begun implementing employee-focused mitigation actions.
Market research agency YouGov has released the results of its annual BrandIndex Buzz list for Hong Kong, with Moneybank being ranked in first place.