by Rick Boost | Mar 18, 2019 | Advertising, AI, Customer Experience, Online Marketing, report, salesforce, State of marketing report
Though AI in marketing has grown at a 44% rate since 2017, only 30% of marketers are completely satisfied with their ability to balance it with privacy.
by Dean Carroll | Mar 12, 2019 | ad tech, AI, FYI, Scibids
Paris-headquartered ad tech start-up Scibids has opened an Asia-Pacific headquarters in Singapore following a successful S$3.3 million series A fundraising round. It is the first overseas office for the firm, which has global expansion plans. Already, more than 50% of...
by Rezwana Manjur | Mar 12, 2019 | Agencies, AI, Thomas Rasmussen, VICE, virtue, voice
Currently, the male voice is used in more authoritative roles, such as banking and insurance apps, and the female voice in more service oriented roles, such as Alexa or Siri.
by Simon Yuen | Feb 22, 2019 | Advertising, AI, digital, SCMP
The new SCMP.com will feature content recommendations for readers powered by AI with enhanced search functions that deliver relevant results and bolstered multimedia content.
by Ravi Balakrishnan | Feb 18, 2019 | AI, Chinese New Year, F5, News, Wang Jao Li
Shanghai based ad agency F5 created ‘The Journey Home’, a campaign for leading Chinese herbal beverage Wang Lao Ji, around the theme of Chinese New Year. F5 chose to focus on the vast numbers of people traversing the length and breadth of the country to visit family,...
by Rezwana Manjur | Feb 15, 2019 | Agencies, AI, Arshan Saha, Xaxis
With the holidays over, this is the time to reflect and fine-tune strategies for the year ahead.
