by Nadia Cameron | Aug 21, 2019 | Advertising, agency, brand reputation, brand strategy, marketing strategy, TRP Agency
Brands pulling advertising from 2GB following Alan Jones’ derogatory comments against New Zealand Prime Minister, Jacinta Adern, is yet another sign of how intertwined brand association with societal and cultural trends has become, industry and marketing leaders say.
by Vanessa Mitchell | Aug 21, 2019 | agency, agency management, Digitas, MBM, Mergers and acquisitions, Publicis Groupe
?Hot on the heels of its ?recent acquisition of New Zealand’s largest independent agency, MBM?, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’...
by Simon Yuen | Aug 16, 2019 | Agencies, agency, appointment, China, Hong Kong, Isobar
All roles will be effective from 1 September and all four executives will be based in Shanghai.
by Simon Yuen | Aug 16, 2019 | Agencies, agency, appointment, China, Hong Kong, Isobar
All roles will be effective from 1 September and all four executives will be based in Shanghai.
by Nadia Cameron | Aug 8, 2019 | agency, CMO role, customer experience management, Geronimo, marketing careers, marketing leadership
Mobile customer experience consultancy, Geronimo, has brought on BT Financial’s former chief marketing officer as its new COO.
by Staff Writer | Jul 12, 2019 | Agencies, agency, extradition, Hong Kong, Lennon walls, Online Marketing, SSHK, Yoshinoya
A confidential source has informed Marketing that recently circulated reports claiming that the content of a Facebook post caused Japanese beef bowl chain Yoshinoya to fire its creative agency SSHK are false.
