Long-term brand building and distinctiveness are the hardest things for today’s chief marketing officers to accomplish, IAG’s Brent Smart says.
CUB premium brands marketing chief and instigator of the FMCG’s in-house digital agency, Chris Maxwell, has spun out his own marketing, data and tech consultancy aimed at helping other brands build and optimise an in-house agency model.
Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy.
A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says.
?WPP AUNZ has launched the Centre of Excellence, a new division that is advising clients to navigate the digital landscape, drive maximum value from their existing data, and fully leverage their martech investments.? The centre will have a hub and spoke model,...
WPP AUNZ has confirmed the departure of its chief customer officer, Sunita Gloster, after less than 18 months in the role and a month after the group posted more than $230 million in losses in the first-half 2020.