The newly created role will see her reporting to Vishnu Mohan, chairman and CEO of Havas Group, India & Southeast Asia and is effective immediately.
This comes as Netflix aims for an estimated US$8 billion of content expense (on a P&L basis) in 2018.
The move comes on the back of YouTube Learning initiative's launch in July.
Information and functionalities on SIA's digital platforms will now be more readily available to partners.
The new entity will be called IAB SEA+India.
Lin-Baden was previously Asia Pacific CEO at Isobar, where she oversaw 12 markets, after leading China since 2013.