A push on AI-driven content has given the AFL Media Network a traffic boost of 53 per cent compared with the 2019 off-season with 4.4 million users tuning in to AFL Media in March and an average of more than 1 million per week across the network.
?Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
Thie deal establishes Kennedy as an ‘Official Match Day Partner’, with teams playing for the ‘Kennedy Cup’ over the next three years and a Kennedy Official Match Day Function at Jiangwan Stadium.
In an era where making things easy for the customer has become paramount, it is not surprising to see many brands turning to chatbots to resolve customer queries quickly.
Telstra and the AFL are teaming up on a new digital content and events play aimed at encouraging stronger engagement between football players and their fans.