"It seems brand deaf, tone-deaf and definitely out of place."
"I cannot see how it got approval to be aired and how it does any good for the brand."
"Can you imagine the amount of money spent on licensing the movie only to digitally insert Greg into it?"
"No AI, no VR, no AR, no big data, no blockchain, no social purpose. It’s good old creative based on actual behaviour, showcasing human empathy by marketers with a spine."
"The company must believe there is an audience to whom this angle still appeals. "