by Kyle O'Brien | May 18, 2019 | Advertising
Getting a public service message to the masses isn’t easy, especially in a crowded media environment. Enter Safety Squirrel, a fast-talking rodent who is out to warn Californians about the danger of power lines. Southern California Edison picked a squirrel for its...
by John McCarthy | May 17, 2019 | Advertising
Extinction Rebellion, the activist group that brought swathes of London to a standstill in April, now has the ad industry in its sights. It has today issued an open letter to advertisers and their agencies urging them to use their powers of persuasion to tackle the...
by Simon Yuen | May 17, 2019 | adobe, Advertising, digital, smart assistants, voice ads
39% of respondents founded that voice ads are more engaging than those on other channels.
by Rick Boost | May 17, 2019 | Advertising, Avengers, Branding, Celebrity edorsements, Downey, endorsement, Marvel, Mobile, OnePlus, Online Marketing, Robert Downey Jr, smartphone
The Hollywood actor posted a picture on his Weibo account of himself standing in a suit and sneakers, with a smartphone in hand, standing in front of a sports car.
by Ravi Balakrishnan | May 17, 2019 | Advertising
James Smyllie Lee Walsh Essence has hired James Smyllie as vice president of media planning for Asia Pacific and Lee Walsh as vice president of media activation for Asia Pacific. Smyllie had extensive experience working for Carat, joining in 2007 as regional account...
by Marketing Dive - Latest News | May 17, 2019 | Advertising
A deal for the firm's ad-serving technology, which competes with the Google Marketing Platform, could be announced as early as this week.
