by E.J. Schultz | Jun 17, 2019 | Advertising
WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital...
by Anna Hensel | Jun 17, 2019 | Advertising
Over the past three years, Walgreens has been culling the number of products it carries under its private-label lines, placing a greater emphasis on categories like health and beauty care, while at the same time creating new brands around certain categories to help...
by Vanessa Mitchell | Jun 17, 2019 | Advertising
?For a company that receives over 200,000 customer responses each year, implementing a voice of customer (VoC) platform can seem more than a little daunting. Add in some 25 different trackers (most companies have two), and the program can become downright...
by Jack Neff | Jun 15, 2019 | Advertising
After parting with Wieden & Kennedy and trying WPP’s Berlin Cameron, Procter & Gamble Co. has landed on doing most of its work for Secret deodorant in house—saving a lot of money in the process. Speaking at a Deutsche Bank investor conference in Paris on...
by Marketing Dive - Latest News | Jun 14, 2019 | Advertising
Each of the dozen-plus members in a new consortium will invest roughly $10 million in Libra, which Facebook is expected to announce next week.
by News | Jun 14, 2019 | Advertising
There are some moments in time that lend cachet to the people who were there for it. Some truly iconic occurrences that lead the people present to say “I Was There” whenever it was mentioned. Major political events, protests, sporting events, and the launch of an...
