by OpenText Hightail | Oct 21, 2019 | Advertising
By Linda Zid, product marketing manager, OpenText Hightail There’s likely a problem with your creative content process, if you’re like the respondents in a recent survey conducted by Digiday and OpenText Hightail. Several creative collaboration challenges emerged...
by Simon Dumenco | Oct 19, 2019 | Advertising
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Insert ‘100’ emoji (and fire emoji and dollar-sign emoji) here Just over a year ago, Marc Benioff, the founder and co-CEO of...
by Anthony Crupi | Oct 19, 2019 | Advertising
AT&T-owned Xandr said Friday that it is acquiring Clypd, a sell-side platform that specializes in providing marketers the ability to buy both digital and linear TV ads with improved targeting. Terms of the deal were not disclosed. Sell-side platforms, more...
by Amy Gesenhues | Oct 18, 2019 | Advertising
Ad placement will include Facebook News Feed and Marketplace search results. Please visit Marketing Land for the full...
by Olivia Atkins | Oct 18, 2019 | Advertising
Leeds-based digital marketing agency Pedro – which is part of the Elementary Digital Group – is the latest member to join the Government’s Northern Powerhouse Partnership Programme. The Northern Powerhouse was created to grow the North by investing in...
by Avelyn Ng | Oct 18, 2019 | Advertising
It will help businesses in the region adopt digital commerce strategies to deliver superior customer experiences.
