by Ad Age - Ad Age Homepage | Feb 21, 2019 | Advertising
Samsung debuted its most extensive new lineup of smartphones, taking on Apple amid a slowing market with new low-end and premium models, 3-D cameras, an in-screen fingerprint scanner and faster 5G connectivity. At simultaneous launch events in San Francisco and London...
by Amy Gesenhues | Feb 20, 2019 | A-From MTT, adobe, Advertising, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Marketing Tools
The company is adding a new “weighted relevance” algorithm for recommendations, enhancing its Personalization Insights reports, and more. The post Adobe Target testing tool gets improved personalization capabilities, reports appeared first on Marketing...
by Marketing Dive - Latest News | Feb 20, 2019 | Advertising
With its e-commerce business growing, the retailer could be gearing up to sell more ads targeting shoppers.
by Rob Blackie | Feb 20, 2019 | Advertising
At this year’s Consumer Electronics Show, voice was a ‘key part of every demo’, as one leading report described it. And everyone assumes that smart speakers like Amazon Echo and Google Home are booming. But are they really? If they are you’d expect everyone involved...
by Kate Howe | Feb 20, 2019 | Advertising
The key theme of our time is that our valued and hard-won clients are all seeking to save money in many ways, not least of which is to invest in sophisticated and often expensive technology. Most seek to reinvest at least some of their savings in innovation and/or in...
by Imogen Watson | Feb 20, 2019 | Advertising
There is nothing worse than getting ready for work and discovering you have no clean socks. It’s been a busy week and your washing bag has been overlooked. Recognizing that time is an increasingly valuable commodity for consumers, the laundry detergent Tide is...
