by Anthony Crupi | Dec 10, 2019 | Advertising
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters....
by Deanna Ting | Dec 10, 2019 | Advertising, Media
BuzzFeed launched Tasty as an experiment in figuring out how to crack Facebook video in July 2015. Today, that experiment has become one of BuzzFeed’s most successful franchises, expanding beyond hands-in-pans videos and into licensed products, a creators program and...
by Tim Peterson | Dec 10, 2019 | Advertising
Audiences aren’t the only ones annoyed by seeing the same ads every time they tune into Hulu or Pluto TV. Advertisers are also fed up about the issue. Marketers are becoming so miffed that it may affect how much money they spend on streaming ads. The issue of...
by Rick Boost | Dec 10, 2019 | Advertising
Visually it’s striking and gets across the message and tone well with its jagged black and white cutouts merged with deep red backdrops and immaculately coiffed hipster-looking models.
by Farzanah Farveen | Dec 10, 2019 | Advertising, Agencies, Margaret Ma Connolly, Naoko Okumoto, S4Capital
S4Capital’s board is now equally comprised of executive and non-executive directors and has a majority of female non-executives.
by Rosalyn Page | Dec 10, 2019 | Advertising
The Workability Index, a new corporate culture transparency rating platform, has just launched by an Australian culturetech startup.
