by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 11, 2021 | Advertising, COVID-19, marketing campaigns, Meat and Livestock Australia
Recognition Australians are better dealing with adversity when they stand united and that we all need a laugh to kick off 2021 lies at the heart of Meat and Livestock Australia’s latest lamb summer campaign, its market manager says.
by Nadia Cameron | Jan 11, 2021 | Advertising, COVID-19, marketing campaigns
?Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first COVID-19 vaccination program.
by Nadia Cameron | Jan 11, 2021 | Advertising, media companies, SMI
The SMI is claiming Australia’s “dark days” of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.
by Nadia Cameron | Jan 8, 2021 | Ad Standards, Advertising, COVID-19, marketing campaigns
Recognising the devastating impact of COVID-19 on community psyche has prompted Ad Standards to investigate a fresh advertisement from retailer, BCF, featuring a man eating a bat sandwich.
