by Sharon Kwok | Dec 12, 2018 | Advertising, Branding, Hong Kong, Manulife, Online Marketing
The company has introduced a refreshed logo and visual identity, with the first wave of OOH advertising campaign rolled out at MTR stations, trams and buses.
by Steve Jones | Dec 12, 2018 | Advertising, martin sorrell, Media, News, Online Marketing, WPP
Sir Martin Sorrell, who founded what is now the world’s largest advertising and PR group, WPP, has slammed the group’s management over its recent restructures and said it is destroying value by merging brands. “The senior people running WPP have not visited Asia or...
by Sharon Kwok | Dec 6, 2018 | Advertising, Hong Kong, Online Marketing, Solvil Et Titus
Celebrating everlasting love, the campaign features a series of videos across various media channels.
by Sharon Kwok | Dec 4, 2018 | Advertising, Hong Kong, Nike Hong Kong, Online Marketing
Nike Hong Kong launches a video featuring Rex Tso and deploys a holistic media approach for this campaign alongside a new "Just Do It" tee.
by Steve Jones | Dec 3, 2018 | adspend, Advertising, News, Online Marketing, Zenith, Zenith forecasts. adspend forecasts
Adspend growth in ‘fast track’ Asian markets will start to slow over the next three years but the overall picture for the region – Japan excepted – is a generally healthy one, according to latest forecasts from Zenith. The fast-track countries – China, India,...
by Sharon Kwok | Dec 3, 2018 | Advertising, Hong Kong, Online Marketing
Ad sales in Hong Kong will increase by 4.2% in 2019 to reach HK$27.2 billion, yet digital formats still only represent 25% of total budgets, far below many similar markets, according to the latest report.
