News Corp has sold its programmatic video marketplace, Unruly.
Readers’ cognitive load, how busy the brain is at a given moment, is lowered by eight percent when finishing an article and this ‘Moment of Next’ is when their brain is more available to attend to new stimuli, according to a new study.?
Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.
JCDecaux is the latest company to use virtual reality to promote its brand.?
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.