by Rosalyn Page | Feb 25, 2020 | ad fraud, adtech, advertising networks, advertising platform, advertising technology
Integral Ad Science (IAS), the digital ad verification outfit, has issued a warning to the ad industry about a large-scale ad fraud scheme which produces fake browser data and fabricated URLs in order to steal advertisers’ media spend.
by Nadia Cameron | Feb 17, 2020 | adtech, advertising technology, Australian Competition and Consumer Commission (ACCC), digital advertising, digital marketing, digital platforms inquiry
The Australian Competition and Consumer Commission (ACCC) has officially embarked on an inquiry into digital advertising services as part of its newly granted powers regulating competitions across the country’s online advertising landscape.
by Vanessa Mitchell | Jan 7, 2020 | adtech, advertising technology, Mergers and acquisitions, news corp, Rhythm max, Rhythmone, Taptica, Tremor International, Unruly, YuMe
News Corp has sold its programmatic video marketplace, Unruly.
by Rosalyn Page | Oct 22, 2019 | ad tracking, advertising technology, measurement
Readers’ cognitive load, how busy the brain is at a given moment, is lowered by eight percent when finishing an article and this ‘Moment of Next’ is when their brain is more available to attend to new stimuli, according to a new study.?
by Nadia Cameron | Jun 3, 2019 | ad server, adtech, advertising technology, Amazon, digital advertising, digital marketing, mergers & acquisitions, Sizmek
Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.
by Rosalyn Page | May 13, 2019 | Advertising, advertising technology, JCDecaux, out-of-home advertising, Sydney Airport, virtual reality, VR
JCDecaux is the latest company to use virtual reality to promote its brand.?
