by Vanessa Mitchell | Jan 7, 2020 | adtech, advertising technology, Mergers and acquisitions, news corp, Rhythm max, Rhythmone, Taptica, Tremor International, Unruly, YuMe
News Corp has sold its programmatic video marketplace, Unruly.
by Rosalyn Page | Oct 22, 2019 | ad tracking, advertising technology, measurement
Readers’ cognitive load, how busy the brain is at a given moment, is lowered by eight percent when finishing an article and this ‘Moment of Next’ is when their brain is more available to attend to new stimuli, according to a new study.?
by Nadia Cameron | Jun 3, 2019 | ad server, adtech, advertising technology, Amazon, digital advertising, digital marketing, mergers & acquisitions, Sizmek
Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.
by Rosalyn Page | May 13, 2019 | Advertising, advertising technology, JCDecaux, out-of-home advertising, Sydney Airport, virtual reality, VR
JCDecaux is the latest company to use virtual reality to promote its brand.?
by Vanessa Mitchell | Jan 31, 2019 | adtech, advertising technology, Blippar, Cision, Datorama, digital marketing, Freshworks, marketing technology, martech, Microsoft, PubMatic, Qlik, salesforce, Zeta Global
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
by Nadia Cameron | Nov 15, 2018 | AdRoll, adtech, advertising technology, Aprimo, digital marketing, HootSuite, impact, marketing technology, martech, Ptmind, Qualtrics, SAP, Swiftpage, Zendesk
All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.
