by Nadia Cameron | Jun 3, 2019 | ad server, adtech, advertising technology, Amazon, digital advertising, digital marketing, mergers & acquisitions, Sizmek
Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.
by Rosalyn Page | May 13, 2019 | Advertising, advertising technology, JCDecaux, out-of-home advertising, Sydney Airport, virtual reality, VR
JCDecaux is the latest company to use virtual reality to promote its brand.?
by Vanessa Mitchell | Jan 31, 2019 | adtech, advertising technology, Blippar, Cision, Datorama, digital marketing, Freshworks, marketing technology, martech, Microsoft, PubMatic, Qlik, salesforce, Zeta Global
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
by Nadia Cameron | Nov 15, 2018 | AdRoll, adtech, advertising technology, Aprimo, digital marketing, HootSuite, impact, marketing technology, martech, Ptmind, Qualtrics, SAP, Swiftpage, Zendesk
All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.
by CMO staff | Nov 12, 2018 | advertising technology, digital advertising, media companies, oath, Verizon, yahoo7
Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.
by Brad Howarth | Nov 9, 2018 | adtech, advertising technology, digital advertising, digital marketing, marketing technology, Monash University, Search engine marketing, SEMrush
Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.
