June has delivered the biggest month in ad spend for any month since Standard Media Index’s collection of ad payment data began in 2009, pointing to a sustainable recovery for advertising. The month’s spend of $754 million, up 44 per cent on June 2020, showed digital...
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
Advertisers will spend more on social media platforms than on print for the first time this year, according to the latest Zenith Advertising Expenditure Forecasts.
Globally, digital channels are expected to dominate the advertising spending, taking 41.8% of global share this year, and nearly 45% by the end of 2020.