by Steve Jones | Sep 13, 2019 | adtech, AirAsia, chatbots, Endurance, News, Technology, virtual assistant
Brands are increasingly turning to chatbots in Malaysia but few are delivering a positive customer experience, a white paper into the technology has found. Digital agency Entropia branded the majority of chatbots “deeply frustrating” after analysing their reliability,...
by Steve Jones | Sep 13, 2019 | ad fraud, adtech, doubleverify, DV, FYI, Snapchat, Social Media Marketing
Ad measurement platform Double Verify has signed a deal with Snapchat that will enable brands to use DV’s technology to measure the quality of campaigns on the social media network. The partnership will let marketers authenticate ad viewability and prevent fraud. ...
by Steve Jones | Sep 13, 2019 | ad fraud, adtech, doubleverify, DV, FYI, Snapchat, Social Media Marketing
Ad measurement platform Double Verify has signed a deal with Snapchat that will enable brands to use DV’s technology to measure the quality of campaigns on the social media network. The partnership will let marketers authenticate ad viewability and prevent fraud. ...
by Vanessa Mitchell | Sep 5, 2019 | adtech, anaplan, digital advertising, digital marketing, Gamooga, HubSpot, Lotame, marketing technology, martech, messagemedia, Mintigo, Netwise, NewsCorp, Tanla Solutions, TapClicks, Unruly, Zoomd
All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.
by Vanessa Mitchell | Aug 29, 2019 | AdKernel, AdRoll, AdSecure, adtech, Automattic, digital marketing, Freshworks, Leadspace, marketing technology, martech, Pitney Bowes, RollWorks, salesforce, SparkPost, ZBS CRM, Zendesk
All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.
by Jessica Davies | Aug 16, 2019 | adtech, Online Marketing, UK
Adapting to Google’s removal of DoubleClick IDs, which advertisers relied on for cross-device attribution strategies, hasn’t been easy for media agencies. Google’s proposed privacy-safe attribution product replacement — Ads Data Hub — remains in beta and still has...
