by Vanessa Mitchell | Jan 17, 2019 | adobe, AdRoll, adtech, Bigcommerce, Campaign Monitor, inQuba, Local Measure, Magento, MAPP, martech, radius, SAP, ThreeKit
All the latest martech and adtech news this week from ThreeKit, SAP, inQuba, Mapp, Local Measure, Campaign Monitor, BigCommerce, AdRoll, Adobe, Magento, Radius, and more.
by Vanessa Mitchell | Jan 10, 2019 | adtech, akamai, digital marketing, Gimbal, HERE, Innovid, Janrain, marketing technology, martech, MediaMath, programmatic advertising, RTL Group, Smaato, Sprout Social, Switch Media, Verve
All the latest martech and adtech news this week from RTL Group, MediaMath, Gimbal, Akamai, Janrain, HERE, Verve, Innovid, Sprout Social and Smaato.
by Vanessa Mitchell | Dec 20, 2018 | ad technology, adtech, Amobee, Blippar, digital marketing, dRoll, Litmus, marketing technology, martech, Oracle, Swiftpage, UP, Upland, verint
All the latest martech and adtech news this week from AdRoll, UP, Litmus, Oracle Marketing Cloud, Amobee, Verint, Upland, Swiftpage, Blippar, and more.
by Vanessa Mitchell | Dec 19, 2018 | adtech, artificial intelligence (AI), CMO role, data-driven marketing, GDPR, IBM, IBM Watson, machine learning, market research, marketing leadership, marketing technology, martech
Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.
by Vanessa Mitchell | Dec 13, 2018 | Adform, adtech, Animoca Brands, AppNexus, Bigcommerce, digital advertising, digital marketing, Flamingo Ai, HubSpot, iClick, LivePerson, marketing technology, martech, Qualtrics, verint
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
by Vanessa Mitchell | Dec 6, 2018 | adobe, adtech, Brandollo, Daitum, Data Republic, digital marketing, InMarket, LiveChat, marketing technology, martech, Point Inside, surveymonkey
All the latest martech and adtech news this week from LiveChat, InMarket, Point Inside, SurveyMonkey, Data Republic, Brandollo, Daitum, Adobe, and more.
