Google have announced a new suite of tools to help advertisers comply with the online ad giant’s ad policies as the company deals with the spread of online ad fraud and increasing scrutiny of its market dominance. The latest additions to Google’s policy manager...
YouTube is also evolving its Brand Lift solution to make it simpler for advertisers to measure and act upon upper and lower-funnel metrics.
Brands that have tested ads on Facebook stories include iHeartRadio, Kettle Chips and KFC.
Netflix has been called out by netizens who saw videos in between episodes of shows, which the streaming service has since clarified are show recommendations.
Did your favourite YouTube ad make the cut?