by Janice Tan | Apr 18, 2019 | 2019 Digital Trends, adobe, Agencies, Customer Experience, Econsultancy, Paula Parkes
Only 9% of marketers in Asia Pacific regard their CX as "very advanced", despite it being a top priority for businesses in 2019.
by Janice Tan | Apr 18, 2019 | adobe, adobe summit 2019, Agencies, john copeland
"Companies need to think of the buying and living process of the product," John Copeland, Adobe's VP, marketing and customer insights, said.
by Nadia Cameron | Apr 9, 2019 | adobe, B2B marketing, data-driven marketing, digital marketing, Education New Zealand, marketing automation, marketing strategy, marketing technology, Marketo, martech
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
by Nadia Cameron | Apr 5, 2019 | adobe, customer data platforms, customer engagement, digital marketing, marketing technology, martech, Segment
The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.
by Nadia Cameron | Apr 5, 2019 | adobe, data-driven marketing, digital marketing, marketing strategy, marketing technology, marketing transformation, martech, Microsoft, personalisation
It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.
by Amy Gesenhues | Apr 5, 2019 | A-From MTT, adobe, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, MarTech Conference, Martech: Predictive Marketing
Lewnes discussed marketing technology trends and why robots will never replace marketers. The post Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI appeared first on Marketing Land. Please visit Marketing Land for the full...
