Only 9% of marketers in Asia Pacific regard their CX as "very advanced", despite it being a top priority for businesses in 2019.
"Companies need to think of the buying and living process of the product," John Copeland, Adobe's VP, marketing and customer insights, said.
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.
It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.
Lewnes discussed marketing technology trends and why robots will never replace marketers. The post Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI appeared first on Marketing Land. Please visit Marketing Land for the full...