by Nadia Cameron | Jun 21, 2021 | adobe, B2B marketing, CMO role, marketing leadership
It’s organisations boasting strong alignment between marketing and other functions – especially the CIO - that are going to get the great things done that matter most to the bottom line.
by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by Nadia Cameron | Apr 30, 2021 | adobe, B2B marketing, Booking.com, data-driven marketing, digital marketing, marketing technology, Marketo, Partnerships
Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.
by Nadia Cameron | Apr 29, 2021 | adobe, customer data platforms, data-driven marketing, digital marketing, first-party data
Customer data management, reporting and actionability was firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.
by Nadia Cameron | Apr 29, 2021 | 7-Eleven, adobe, consumer engagement, consumer privacy, customer experience management, data-driven marketing, digital marketing, marketing strategy, personalisation, Telstra, Tourism Australia
Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.
by Nadia Cameron | Feb 1, 2021 | acquia, adobe, chief digital officer, digital experience management, digital marketing, digital strategy, EPiServer, Gartner, Liferay, Optimizely, sitecore
Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.
