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Tourism Australia, 7-Eleven and Telstra on balancing data-driven engagement with consumer consent

Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.

Gartner’s latest digital experience platform report highlights leaders and challenges in software market

Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.