by Rosalyn Page | May 28, 2020 | adobe, adtech, digital marketing, GoodData, marketing technology, Marketpoint, martech, martech providers, Optimizely, Partnerize, SmarterHQ, Sympler
All the latest martech and adtech news this week from Partnerize, Sympler, GoodData, Uberflip, Marketpoint, Adobe, SmarterHQ and Optimizely.
by Rosalyn Page | May 21, 2020 | adobe, adtech, Cheetah Digital, CyberArk, digital marketing, Lotame, marketing technology, martech, Pega, salesforce, Syncsort
All the latest martech and adtech news this week from Cheetah Digital, Lotame, Pega, CyberArk, Wrike, Precisely, Adobe and Salesforce
by Rosalyn Page | May 7, 2020 | adobe, adtech, digital marketing, Dynamic Yield, Integral Ad Science, marketing technology, martech, Pegasystems, Qlik Technologies, Segment, Terminus
All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.
by Nadia Cameron | Apr 7, 2020 | adobe, content management, digital asset management, digital marketing, marketing operations, marketing technology, martech, Under Armour
Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.
by Nadia Cameron | Apr 1, 2020 | adobe, CMO/CIO relationship, digital marketing, marketing technology, martech, Microsoft
We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.
by Rosalyn Page | Mar 26, 2020 | adobe, adtech, Demandbase, MailChimp, martech, martech budgets, martech providers, Pegasystems, Snowflake, tiktok, Trade Desk
All the latest martech and adtech news this week from Demandbase, Trade Desk and TikTok, Mailchimp, Adobe and Snowflake, Radisys, UserTesting, Jebbit and Pegasystems
