by Nadia Cameron | Feb 1, 2021 | acquia, adobe, chief digital officer, digital experience management, digital marketing, digital strategy, EPiServer, Gartner, Liferay, Optimizely, sitecore
Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.
by Rosalyn Page | Jan 13, 2021 | adobe, Creative, creativity, market research, Trends
Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.
by Nadia Cameron | Dec 16, 2020 | adobe, digital marketing, marketing automation, Marketo, martech, personalisation, segmentation
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
by Nadia Cameron | Nov 10, 2020 | adobe, customer experience management, digital marketing, marketing management, marketing technology, Mergers and acquisitions, Workfront
Adobe has acquired work management software vendor, Workfront, for US$1.5 billion in a deal aimed at bringing collaboration management capabilities into its customer experience platform portfolio.
by Nadia Cameron | Oct 26, 2020 | adobe, chief digital officer, digital strategy, ecommerce, omnichannel retailing
It’s a problem many brands have been working for years to solve: Growing interest in digital engagement and commerce and a need for greater capability to meet it. But in Farmlands New Zealand’s case, the timeframe for a response was shortened to just three weeks after...
by Rosalyn Page | Oct 15, 2020 | adobe, adtech, customer data platforms, digital marketing, marketing technology, martech, SAP, sugarCRM, surveymonkey, Tapad
All the latest martech and adtech news this week from Tapad, Adobe, SurveyMonkey, SAP, SugarCRM, Shogun, Claravine and Unqork
