by Nadia Cameron | Sep 17, 2020 | adobe, cookies, data management platform (DMP), data-driven marketing, media companies, Nine
Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.
by Rosalyn Page | Sep 3, 2020 | adobe, adtech, digital marketing, doubleverify, genesys, HubSpot, marketing technology, martech, messagemedia, Oracle, Taguchi, Zendesk
All the latest martech and adtech news this week from HubSpot, InfoSum, UJET and Zendesk, Demand Science Group, Taguchi, Genesys, DoubleVerify and Oracle
by Rosalyn Page | Aug 20, 2020 | adobe, adtech, digital advertising, Integral Ad Science, Longtail UX, marketing technology, martech, Oracle
All the latest martech and adtech news this week from Oracle, Adobe, Validity, UJET and Kustomer, Revcontent, Intercom, Integral Ad Science and Channel Factory, and Longtail UX
by Rosalyn Page | Aug 13, 2020 | adobe, adtech, Amperity, digital marketing, LiveRamp, marketing technology, martech, Optimove, Oracle, sitecore, Sprinklr
All the latest martech and adtech news this week from Optimove, Publift and LiveRamp, Amperity, Qualified, Oracle, Sprinklr, Adobe and Sitecore
by Rosalyn Page | Aug 13, 2020 | adobe, adtech, Amperity, digital marketing, LiveRamp, marketing technology, martech, Optimove, Oracle, sitecore, Sprinklr
All the latest martech and adtech news this week from Optimove, Publift and LiveRamp, Amperity, Qualified, Oracle, Sprinklr, Adobe and Sitecore
by Rosalyn Page | Jul 24, 2020 | adobe, Adobe Experience Cloud, Adobe Marketing cloud, B2B marketing, marketing automation, sales and marketing, Secure Code Warrior
Somewhere between 30 and 40 per cent of revenue is spent on sales and marketing in an organisation, but a significant part is just wasted, Adobe principal solution consultant, Kieran Franklin, said at this week’s Adobe Experience Makers Live virtual event.
