All the latest martech and adtech news from Brandwatch, Adobe, Acxiom, Sitecore, WeCommerce, Progress Software, Movable Ink, HubSpot and ReverseAds.
IPG recently promoted Philippe Krakowsky to chief operating officer. What factors do you consider when you have multiple candidates for such a role? “From day one, when they asked me to step in and be CEO at IPG, I had started working on succession planning. Because...
All the latest martech and adtech news this week from Acxiom, LiveRamp, Liferay, Adobe, Thunder, Demandbase, Roy Morgan, Voogy, SugarCRM and Ytel.
Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion.