by Nadia Cameron | Apr 28, 2022 | Acoustic, digital marketing, Email Marketing, fintech, marketing automation, marketing technology, martech, personalisation
Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, Help Pay, is gleaning from early investment into a digital marketing platform.
by Rosalyn Page | Nov 23, 2021 | Acoustic, Borough Markets, digital advertising, digital marketing, marketing technology, martech, SMEs
With Covid shuttering businesses and driving down foot traffic, many, especially those in hospitality, were floundering as they grappled with the challenges of shifting to digital marketing to support online efforts.
by Nadia Cameron | Aug 25, 2021 | Acoustic, digital marketing, marketing technology
Building brand credibility as a pure-play marketing vendor and demonstrating local customer commitment through tech and employee investment is how Acoustic is hoping to secure growth in Australia and across Asia-Pacific.
by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by IDG Online Staff | Apr 23, 2021 | Acoustic, COVID-19, Customer Retention, customer trust, marketers
The COVID-19 pandemic has triggered a fundamental reset in how people’s minds, in terms of who they trust, what they value, and the actions they take and marketers must in turn reset their own offers and messaging if they hope to meet the needs of this reset customer.
by Nadia Cameron | Sep 28, 2020 | Acoustic, data-driven marketing, IBM, Marketing Cloud, marketing technology, martech
It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable...
