by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by IDG Online Staff | Apr 23, 2021 | Acoustic, COVID-19, Customer Retention, customer trust, marketers
The COVID-19 pandemic has triggered a fundamental reset in how people’s minds, in terms of who they trust, what they value, and the actions they take and marketers must in turn reset their own offers and messaging if they hope to meet the needs of this reset customer.
by Nadia Cameron | Sep 28, 2020 | Acoustic, data-driven marketing, IBM, Marketing Cloud, marketing technology, martech
It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable...
by Rosalyn Page | Dec 31, 2019 | Acoustic, acquia, adobe, adtech, customer technology, DataXu, Datorama, digital marketing, Epsilon, Google, IBM, ignitionone, Lattice Engines, Looker, marketing technology, Marketo, martech, Publicis Groupe, Qlik Technologies, Qualtrics, ROKU, salesforce, SAP, sugarCRM, Tableau, Zeta Global
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.
by Nadia Cameron | Nov 7, 2019 | Acoustic, adobe, customer engagement, customer technology, data-driven marketing, digital experience platforms, digital marketing, Evergage, forrester, marketing technology, sas
Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.
by Brad Howarth | Sep 26, 2019 | Acoustic, artificial intelligence, digital marketing, IBM, marketing technology, martech, personalisation
Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the...
