by Rosalyn Page | Nov 12, 2020 | account-based marketing, adtech, Blismedia, Cheetah Digital, Demandbase, digital marketing, Emarsys, EverString, marketing technology, martech, Oracle, SAP, Sprinklr
All the latest martech and adtech news this week from ONE, Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase
by Rosalyn Page | Oct 13, 2020 | account-based marketing, B2B marketing, Forrester Consulting, Forrester Research, marketing leadership, marketing strategy, sales strategy
Planning, embracing change and transforming familiar approaches will be critical to success for B2B leaders, according to Forrester's SiriusDecisions research team?. And leaders across the revenue engine will need to accelerate the shift toward digitisation,...
by Vanessa Mitchell | Dec 11, 2019 | account-based marketing, B2B marketing, Demandbase, ITSMA, marketing strategy
According to a new study, 71 per cent of companies that invest in account-based marketing (ABM) report their return on investment is somewhat or significantly higher than traditional marketing programs.
by Nadia Cameron | Dec 10, 2019 | account-based marketing, artificial intelligence (AI), B2B marketing, data-driven marketing, digital marketing, marketing strategy, sales strategy, salesforce, Salesforce.com
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael...
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
