by Vanessa Mitchell | Dec 10, 2019 | accc, AMAA, brand trust, data transparency, digital advertising, digital marketing, Facebook, Google, marketing metrics, Nielsen, OzTAM, Programmatic Trading, Research, Social Media Marketing
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
by Rosalyn Page | Dec 2, 2019 | accc, digital inclusion initiative, NBN, optus
?Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.
by Rosalyn Page | Sep 16, 2019 | accc, digital platforms, digital platforms inquiry, Facebook
Facebook has responded to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry final report with both criticism and support, backing 20 of the 29 findings but arguing more must be done to identify the best policy frameworks for the...
by Vanessa Mitchell | Sep 6, 2019 | accc, Amazon Prime, Australian Competition and Consumer Commission (ACCC), customer loyalty programs, Qantas, Telstra, Virgin
As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.
by Vanessa Mitchell | Jul 30, 2019 | accc, AMAA, Facebook, Google
In the wake of the ACCC’s Digital Platforms Inquiry final report, the media, marketing and advertising industry appear to have been caught unawares, according to new research from the Audited Media Association of Australia (AMAA).
by Vanessa Mitchell | Jul 29, 2019 | accc, ACMA, Australian Competition and Consumer Commission, digital advertising, digital marketing, digital platforms, digital strategy, Facebook, Google, NewsMediaWorks, Nine Network, Shoosta
Facebook has responded to the recommendations from the? Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.
