by Vanessa Mitchell | Jan 7, 2020 | accc, Fairfax Media, Macquarie Media, MEAA, Mergers and acquisitions, rebrand
Following the finalisation of ?Nine’s? acquisition of the ?remaining 45.5 per cent of Macquarie Media? for $113.9 million, officially concluded late last year, Nine has dropped the name ?Macquarie Media? from the business.
by Vanessa Mitchell | Dec 13, 2019 | accc, DiGi, digital advertising, digital marketing, digital platforms, Facebook, Google, IAB, media companies, Network 10, news corp, Nine, Seven West Media
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
by Vanessa Mitchell | Dec 10, 2019 | accc, AMAA, brand trust, data transparency, digital advertising, digital marketing, Facebook, Google, marketing metrics, Nielsen, OzTAM, Programmatic Trading, Research, Social Media Marketing
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
by Rosalyn Page | Dec 2, 2019 | accc, digital inclusion initiative, NBN, optus
?Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.
by Rosalyn Page | Sep 16, 2019 | accc, digital platforms, digital platforms inquiry, Facebook
Facebook has responded to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry final report with both criticism and support, backing 20 of the 29 findings but arguing more must be done to identify the best policy frameworks for the...
by Vanessa Mitchell | Sep 6, 2019 | accc, Amazon Prime, Australian Competition and Consumer Commission (ACCC), customer loyalty programs, Qantas, Telstra, Virgin
As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.
