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‘Everyone hates advertising and so we need new ways to cut through’ – Digitas’s Keith Byrne

Nike’s LDNR film The role of the modern advertising creative is evolving. To build todays’ big campaign you need a grasp of data, technology and media. Then to execute this campaign you need to be a master of storytelling, design, user experience and so on. As a...

Clangers, cane toads and rallying cry: How Suncorp marketing aims to reflect and connect to its customers

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and...