The campaign is part of a global long-term partnership made in 2018 with Operation Smile, a charitable organisation providing corrective surgery to children born with facial disfigurements.
Singaporeans are the top Asia jetsetters, who travel 2.7 times per year, while Hong Kongers come in at second place, travelling 2.2 times yearly across Asia.
The #ColourMe service will allow shoppers to use augmented reality tools to try on 300 virtual makeup products and will be available exclusively in e-commerce mobile apps of Watsons Malaysia, Taiwan, Thailand and Singapore.
Temasek invested approximately US$5.7 billion in the retailer in 2014.
Unilever benefits from A.S. Watson's global data insights to launch TRESemmé haircare in China, aiming to expand TRESemmé offerings to the country.
International health and beauty retailer A.S. Watson is planning to open 50 more Colorlab by Watsons shops - the new concept makeup store in partnership with L’Oreal - across China by the end of this year.