by Barry Levine | Oct 12, 2018 | A-From MTT, Channel: Martech: Advertising
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly. The post Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns appeared first on Marketing...
by Barry Levine | Oct 12, 2018 | A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Display Advertising, Programmatic Advertising & Media Buying
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV. The post Nielsen Catalina now targets ads using purchase data on Connected TV and OTT appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Oct 11, 2018 | A-From MTT, Channel: Martech: Analytics & Data, GDPR, GDPR - General Data Protection Regulation
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad. The post GDPR complaints stack up across the EU as regulators prepare to issue fines appeared first on Marketing Land. Please visit Marketing Land for the full...
by Barry Levine | Oct 11, 2018 | A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday. The post An AR Halloween pre-show invades movie theaters appeared first on Marketing Land. Please visit...
by Barry Levine | Oct 11, 2018 | A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday. The post An AR Halloween pre-show invades movie theaters appeared first on Marketing Land. Please visit...
by Barry Levine | Oct 10, 2018 | A-From MTT, Channel: Martech: Analytics & Data
It’s more granular and reliable than GPS-to-POI, says the Atlanta company. The post Digital Element launches the ‘first IP-to-Point of Interest’ database appeared first on Marketing Land. Please visit Marketing Land for the full...
