by Barry Levine | Feb 15, 2019 | A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on...
by Amy Gesenhues | Feb 15, 2019 | A-From MTT, Channel: Video, Marketing Tools, Video
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers. The post Brightcove to buy video ad tech platform Ooyala for $15 million appeared first on Marketing Land. Please...
by Barry Levine | Feb 14, 2019 | A-From MTT, Accelerated Mobile Pages (AMPs), Channel: Martech: Commerce
The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. The post Skimlinks launches automated affiliate links for AMP appeared first on Marketing Land. Please visit Marketing Land for the full...
by Barry Levine | Feb 14, 2019 | A-From MTT, Channel: Martech: Advertising
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms. The post Adjust unveils a new standard to combat fraudulent ad clicks appeared first on Marketing...
by Amy Gesenhues | Feb 14, 2019 | A-From MTT, Channel: Martech: Sales, LinkedIn, Marketing Tools
LinkedIn will now let sales reps share the lead and account lists they create with team members. The post LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Feb 14, 2019 | A-From MTT, adobe, Channel: Martech: Content, Content Marketing, Marketing Tools, Video
The company also released new tools designed for IT and developers managing app development. The post Adobe Experience Manager adds features to help marketers manage assets, optimize video appeared first on Marketing Land. Please visit Marketing Land for the full...
