by Jennifer Videtta | May 2, 2019 | A-From MTT, Channel: Martech: Analytics & Data, Channel: Martech: Management
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the...
by Taylor Peterson | Apr 26, 2019 | A-From MTT, Channel: Martech: Analytics & Data
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements. The post IAB Europe releases new GDPR consent framework for comment appeared first on Marketing Land....
by Amy Gesenhues | Apr 25, 2019 | A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Video
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. The post IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs appeared first on Marketing Land. Please visit...
by Taylor Peterson | Apr 25, 2019 | A-From MTT, Channel: Martech: Analytics & Data, marketing automation
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first...
by Amy Gesenhues | Apr 24, 2019 | A-From MTT, Channel: Social Media Marketing, Social Media Marketing, Twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 19, 2019 | A-From MTT, Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Social Media Marketing
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack. The post Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high appeared first on Marketing Land. Please...
