by Amy Gesenhues | Apr 25, 2019 | A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Video
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. The post IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs appeared first on Marketing Land. Please visit...
by Taylor Peterson | Apr 25, 2019 | A-From MTT, Channel: Martech: Analytics & Data, marketing automation
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first...
by Amy Gesenhues | Apr 24, 2019 | A-From MTT, Channel: Social Media Marketing, Social Media Marketing, Twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. The post Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 19, 2019 | A-From MTT, Channel: Social Media Marketing, Pinterest, Pinterest: Business Issues, Social Media Marketing
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack. The post Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high appeared first on Marketing Land. Please...
by Peter Isaacson | Apr 19, 2019 | A-From MTT, Channel: Martech: Management, Martech Column
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey. The post MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts appeared first...
by Ginny Marvin | Apr 18, 2019 | A-From MTT, Analytics, Channel: Analytics & Conversion
Advertisers can import data from multiple search and social adverting channels with one query. The post AdStage launches Google Sheets add-on for cross-channel campaign data appeared first on Marketing Land. Please visit Marketing Land for the full...
