The meaning of the word convenience has changed a lot in the digital era. For 7-Eleven, which has built its brand on convenience, understanding exactly what that word means to consumers is going to go a long way to determining its long-term success.
Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.
The bottle can actually be lit up approximately 500 times, according to Coca-Cola Singapore.
An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling.
Sixteen years ago, Krispy Kreme launched in Australia, and it’s fair to say there were doughnuts everywhere. Aussies couldn’t get enough – until they did.
The appointment is understood to be for Singapore, Malaysia, Indonesia, Hong Kong, Philippines, Vietnam, Taiwan and China, and covers all brands including 7-Eleven, Cold Storage, Giant, Guardian and IKEA.