Ronan Lee, GM - marketing, told A+M that viral challenges are the trend nowadays and its Poké Plate challenge is a form of engagement with fans, in a bid to invoke the spirit of competitiveness among them.
As part of its “Wholehearted, Simple and Tasty” branding campaign, 7-Eleven Hong Kong has rolled out a new chicken series with 10 ready-to-eat products, alongside tasting events, interactive games, and in-store promotion to promote the new product range.
Ronan Lee, GM, marketing, told A+M that it is using a good mix of traditional and digital ATL, as well as BTL activations to drum up awareness of its new collection.
The proposition for convenience stores is pretty straightforward. But how does that translate in a world where convenience is now more often associated with digital experiences rather than those in the real world?
The company plans to refresh the 7-Eleven brand in the mind of customers moving forward though refreshed stores, innovations in pricing, promotions, and developing new products.
Officeworks has brought on 7 Eleven’s brand and digital marketing leader as its new general manager of marketing.