The proposition for convenience stores is pretty straightforward. But how does that translate in a world where convenience is now more often associated with digital experiences rather than those in the real world?
The company plans to refresh the 7-Eleven brand in the mind of customers moving forward though refreshed stores, innovations in pricing, promotions, and developing new products.
Officeworks has brought on 7 Eleven’s brand and digital marketing leader as its new general manager of marketing.
Among the list of clients it works with include Dairy Farm, Tesco, 7-Eleven, Aeon Big, Caltex, FamilyMart and VinMart.
7-Eleven will launch its new stamp redemption for “A Childhood Dream Come True” travel essential series on 17 April. To kick off the campaign, it has gathered over 100 fans for a flash show-up in Causeway Bay yesterday.
7-Eleven’s customer research showed that dim sum is one of Hong Kong people’s favourite food categories. The new campaign aims to tackle those extremely relatable - “craving Dim Sum” moments around the clock with ready-to-eat products.