IPG Mediabrands Singapore CEO David Haddad has been appointed as chairman of the Singapore Media Awards – the event hosted by the 4As and aimed at agencies, clients and media partners. Haddad has worked in the industry for 17 years and heads up the IPG agencies UM,...
"Unless the advertiser is acceptable to this offer with an agreed consideration to be passed, ownership of the IP remains with the advertising agency."
The clarity on the advertiser's pitch process is the most important factor that media agency executives consider when prioritising pitches, according to the ID Comms study.
The 4As said in a statement that this is "tantamount" to clients demanding ideas without compensation and considers the practice "unethical and unfair" and calls for the practice to "cease immediately".