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How technology has simplified data-driven linear TV buying

Aisha Ude, associate director of product marketing, Invest TV, Xandr For decades, TV advertising was limited to standard age and gender buying — a broad targeting approach that satisfied advertisers’ need for mass scale but had significant waste. In recent years, data...

Why advertisers and innovators work better together

by Mike Welch, head of Xandr What a year. We all expected radical change in the premium advertising industry — but none of us could have predicted this much, this fast. New technologies and emerging channels are giving advertisers prime access to their audiences,...

A buyer’s guide to new CTV terminology

by Austin Scott, Head of EMEA Video Market Development at Xandr There has been a seismic shift in the way audiences consume content. The average U.S. home owns 11 connected devices. More than 40 percent of consumers use connected TV (CTV) devices to stream content...

4 ways to engage voters in a polarizing political landscape

With Election Day fast approaching, voters are facing a barrage of competing political messaging. While too many ads can be overwhelming, smart advertisers can follow just four simple steps to engage voters and get their messages heard.